David Allen V.
Fractional CRO/CMO/CSO | Revenue, Sales & GTM Strategy for Startups
I help founders and scaling companies build reliable, predictable revenue engines. As a Fractional CRO/CMO/CSO and Sales Trainer with 25+ years of experience, I've led revenue, sales, and marketing transformations across 25+ countries, and helped launch 15 startups and driven over $125M in new revenue, with an average client revenue increase of 60% and multiple engagements hitting triple-digit growth. I step into founder-led, early-stage, and scaling environments that need senior revenue leadership without the cost of a full-time executive. Whether you need someone to architect your GTM strategy, overhaul your sales process, train your team, or drive revenue hands-on, I diagnose the real problem, implement what works, and deliver measurable results fast. How I Help • Fractional CRO — Align marketing, sales, and customer success into one predictable revenue system. • Fractional CMO — Build positioning, messaging, and performance-marketing systems that convert. • Fractional CSO — Build high-performing sales teams, pipelines, KPIs, and outbound/inbound engines. • GTM & Revenue Operations — Go-to-market design, ICP refinement, sales playbooks, funnel engineering, and CRM optimization. • Sales Coaching & Training — Data-driven training and coaching for founders, SDRs, AEs, and sales leaders. Selected Results • Generated $125M+ in new revenue for clients, with 60%+ average sales improvement. • Delivered 348% revenue growth in 6 months for a PE-backed Dutch IT consultancy. • Built the GTM that landed 8 banking clients in 6 months for a Techstars fintech. • Grew a US software company from $10K to $120K in MRR in 12 weeks. • Drove a 135% sales increase and 30% lift in customer service scores at Huntington Bank. • Improved customer service scores 30% and employee satisfaction 45% at JPMorgan Chase. Why Founders Hire Me I don't just advise, I build systems, implement strategy, train teams, and drive execution. Clients describe me as "deeply strategic but hands-on," "a coach, partner, and builder all in one," and "able to diagnose problems we couldn't see." My goal is always to build revenue systems that keep working long after I leave. Tell me where you're stuck, and I'll help you break through it.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $10k
Billed in all: $42,199$42k
$1.5k in the last 6 months
Across 16 contracts
Earnings, last 30 days
Skill rankings: Top 7% in Digital Marketing
Ranked by MRR among everyone on Upwork with the skill.
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