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David Allen V.
Expert-Vetted

David Allen V.

Fractional CRO/CMO/CSO | Revenue, Sales & GTM Strategy for Startups

I help founders and scaling companies build reliable, predictable revenue engines. As a Fractional CRO/CMO/CSO and Sales Trainer with 25+ years of experience, I've led revenue, sales, and marketing transformations across 25+ countries, and helped launch 15 startups and driven over $125M in new revenue, with an average client revenue increase of 60% and multiple engagements hitting triple-digit growth. I step into founder-led, early-stage, and scaling environments that need senior revenue leadership without the cost of a full-time executive. Whether you need someone to architect your GTM strategy, overhaul your sales process, train your team, or drive revenue hands-on, I diagnose the real problem, implement what works, and deliver measurable results fast. How I Help • Fractional CRO — Align marketing, sales, and customer success into one predictable revenue system. • Fractional CMO — Build positioning, messaging, and performance-marketing systems that convert. • Fractional CSO — Build high-performing sales teams, pipelines, KPIs, and outbound/inbound engines. • GTM & Revenue Operations — Go-to-market design, ICP refinement, sales playbooks, funnel engineering, and CRM optimization. • Sales Coaching & Training — Data-driven training and coaching for founders, SDRs, AEs, and sales leaders. Selected Results • Generated $125M+ in new revenue for clients, with 60%+ average sales improvement. • Delivered 348% revenue growth in 6 months for a PE-backed Dutch IT consultancy. • Built the GTM that landed 8 banking clients in 6 months for a Techstars fintech. • Grew a US software company from $10K to $120K in MRR in 12 weeks. • Drove a 135% sales increase and 30% lift in customer service scores at Huntington Bank. • Improved customer service scores 30% and employee satisfaction 45% at JPMorgan Chase. Why Founders Hire Me I don't just advise, I build systems, implement strategy, train teams, and drive execution. Clients describe me as "deeply strategic but hands-on," "a coach, partner, and builder all in one," and "able to diagnose problems we couldn't see." My goal is always to build revenue systems that keep working long after I leave. Tell me where you're stuck, and I'll help you break through it.

🇺🇸Danbury, United States$125/hr100% JSS5.00 (3)Since Apr 2019

Earnings and projects

MRR
$1.7k

Last 6 months ÷ 6

World#27,108 / 412k
🇺🇸Country#5,573 / 62.1k
Revenue, last 30 days
$4.1k

Last 6 months: $10k

World#7,814 / 412k
🇺🇸Country#2,266 / 62.1k
Total earnings
$42k

Billed in all: $42k

World#87,748 / 412k
🇺🇸Country#15,577 / 62.1k
Per project
$3k

$1.5k in the last 6 months

World#55,970 / 412k
🇺🇸Country#9,338 / 62.1k
Projects, last 6 months
7
14% fixed86% hourly
World#28,826 / 412k
🇺🇸Country#4,152 / 62.1k
Projects in all
14

Across 16 contracts

19% fixed81% hourly
World#168,283 / 412k
🇺🇸Country#24,151 / 62.1k

Earnings, last 30 days

$42.2k+$4.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$37.5k$40.0k$42.5kOct 8Oct 23Nov 7

Skill rankings: Top 7% in Digital Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #20Sales Optimization264 freelancers · 🇺🇸 #7Top 8%
  2. #37Sales Analytics367 freelancers · 🇺🇸 #7Top 10%
  3. #43Sales Consulting541 freelancers · 🇺🇸 #15Top 8%
  4. #50Sales Leadership456 freelancers · 🇺🇸 #15Top 11%
  5. #67Leadership Development699 freelancers · 🇺🇸 #31Top 10%
  6. #77Revenue Management523 freelancers · 🇺🇸 #17Top 15%
  7. #84Business Coaching987 freelancers · 🇺🇸 #40Top 9%
  8. #105Marketing Management1,314 freelancers · 🇺🇸 #39Top 8%