Yusaf M.

Most B2B firms are great at what they sell and weak at how they sell it. Outbound that lands in spam. LinkedIn that reads like a 2017 sales pitch. A landing page nobody has touched since launch. Ads with no tracking behind them. Reports that get read once and change nothing. I fix that side of the business, and I do it differently. I install AI operating systems for sales and marketing. Campaigns managed live in the ad accounts with AI assistance. Reporting that feeds straight back into optimisation instead of dying in a slide deck. Your company knowledge wired into the system, so decisions compound instead of resetting every month. One closed loop, one accountable operator. I'm Yusaf. I run a B2B growth shop that's built outbound, LinkedIn, paid ads and funnel systems for SaaS companies, advisory firms, brokers and owner-led B2B businesses — and I'm acquiring UK SMEs myself (£500k–£1m EBITDA targets), running my own origination pipeline. The combination matters. I'm not a marketer guessing at how operators think. I'm in owner conversations every week, on both sides of the table. What I deliver: – AI operating systems for sales and marketing — the closed loop above, built around your ad accounts, funnel and CRM. Audit first, build second. – Full acquisition systems for B2B companies — funnel, booking path, tracking (GA4, GTM, CAPI), CRM hygiene, one KPI dashboard – Cold email infrastructure — Smartlead/Instantly setup, domains warmed, deliverability locked in, list-building via Apollo/Clay/Sales Nav, copy that doesn't sound like a SaaS pitch – LinkedIn growth engines for founder-led brands — profile and page work, content systems, outbound cadences, the operator voice tuned for executive audiences – B2B paid ads that hold up to scrutiny — Google and Meta for B2B offers. Cost per conversion down 72% for a B2B software firm. 21X ROAS for a B2B brand on Meta. – Outbound audits — when activity is high and results aren't, I find the highest-impact failures and design the system you should be running instead – Fractional growth leadership — strategy, GTM and demand-gen ownership for teams that need a head of growth without the full-time hire The M&A specialism: Most M&A firms are great at deals and weak at deal flow. I run origination for my own acquisition pipeline — broker outreach, off-market sourcing, LinkedIn — so I build deal-flow engines for boutique advisory firms (sell-side and buy-side), search funds, family offices, brokers and acquirers. Outbound, LinkedIn, and target/buyer universe research with tiering, evidence sources and acquisition rationale. Who I don't work with: – Firms looking for a "set up Mailchimp and disappear" agency – Anyone asking for capital raises or commission-only work – Quick-fix buyers who want results without a real list and real positioning How I work: Direct, plain English, no jargon stacks. Project-based or retainer. I run a small bench of vetted operators and deploy them under my QA — you get one point of contact, not an agency org chart. Most engagements start with a 60-minute working call (free), a written audit, and a scoped sprint. If you're tired of marketers who don't understand how operators think, hit "Invite to Job."