Scott M.

I help businesses grow traffic, leads, and revenue through data-driven digital marketing strategies — not guesswork or disconnected tactics. With 12+ years in digital marketing, growth, and strategy, I’ve helped e-commerce brands, SaaS companies, fintech startups, and content-driven businesses turn underperforming websites and campaigns into scalable acquisition engines. My approach connects strategy, channels, and conversion — every action is tied to measurable business outcomes. Real-world results: ➡️ E-commerce fashion brand: funnel optimisation + content strategy → 2× conversion rate, sustained organic & paid growth ➡️ Fintech startup: full digital strategy (SEO, content, CRO) → consistent lead growth & reduced CAC ➡️ Content-led business: site optimisation + funnel rebuild → higher engagement, longer sessions, increased enquiries What I focus on: ▪️ Digital marketing strategy & growth roadmaps ▪️ Full-funnel optimisation: awareness → conversion → retention ▪️ Website & landing page optimisation (UX, messaging, CRO) ▪️ Content strategy across blogs, websites, and lead magnets ▪️ SEO-led content & site optimisation across all platforms ▪️ Sales funnels, lead capture, and conversion tracking ▪️ Performance analysis & reporting (what’s working, what isn’t, why) My process: 1️⃣ Understand your business, audience & goals 2️⃣ Audit your website, content, funnels & competitors 3️⃣ Identify highest-ROI opportunities across channels 4️⃣ Implement improvements with clear priorities 5️⃣ Track performance, optimise, and scale what works MBA-trained, Global SaaS Tech Marketing Director (10+ years), I bring strategic thinking plus hands-on execution. I get up to speed quickly, understand complex products and competitive markets, and focus on efficient growth — not wasted spend. 👉 Share your website and goals — I’ll reply with 2–3 immediate growth opportunities tailored to your business.