Robert D.

Make your website work harder for your business. More purchases, stronger enquiries and more value from every customer. I find where your website is holding your business back, prioritise the changes that matter and help get them live. From a focused Shopify audit to an ongoing optimisation programme, the goal is clear: make your website contribute more to your bottom line. PROVEN RESULTS → 41% increase in profit per user through a delivery-threshold test, without reducing conversion. → 56.93% increase in conversion among site-search users following improvements to search visibility, filtering and results, measured against the previous benchmark. → Landing-page conversion increased from 0.08% to 2.15% after restructuring the page around the visitor’s needs and next action. → 1,727% increase in recovered revenue after replacing a single abandoned-basket email with a three-email sequence, measured over just over 90 days. WHAT I CAN HELP YOU WITH • Shopify CRO and ecommerce optimisation • Conversion and UX audits • Product pages, collections and landing pages • Product discovery, navigation and site search • Cart and checkout journey reviews • A/B testing strategy and analysis • GA4, heatmaps and session recordings • User research and usability testing • Merchandising, bundles and average order value • Lead-generation funnels and enquiry forms • Email journeys and customer retention COMMON PROJECTS “Our store needs to convert better.” I review the customer journey, analyse the available data and identify where uncertainty, missing information or unnecessary effort could be costing you sales. “We need to know what to fix first.” You receive a prioritised audit with annotated screenshots, clear recommendations and the reasoning behind each change. “We’re launching or redesigning.” I help shape the structure, messaging and user experience so customers can understand your offer and take the next step confidently. “We have recommendations but need to get them live.” I lead the conversion direction and coordinate specialist design and development support where needed, keeping implementation moving. “We want ongoing improvement.” I build a practical programme of research, changes and testing around your traffic, budget and commercial goals. HOW I WORK Understand the business Agree what success looks like, who your customers are and which actions matter commercially. Find the opportunities Review the website and available evidence, including analytics, customer feedback, heatmaps and session recordings. Prioritise the changes Create a clear plan based on likely impact, supporting evidence and implementation effort. Put improvements into action Work with your team or bring in specialist support to deliver the agreed changes. Measure and learn Use A/B testing where traffic supports it, or clearly defined performance monitoring where it doesn’t. WAYS TO WORK TOGETHER • Focused CRO audit: a clear assessment and practical recommendations you can take away and implement. • Page or journey improvement: targeted work on a product page, landing page, collection or enquiry funnel. • CRO Blueprint: one meaningful website improvement each month, with implementation included within the agreed scope. • Ongoing CRO programme: continuous research, prioritisation, implementation and testing. EXPERIENCE & TOOLS 15+ years in conversion optimisation across 300+ brands, covering ecommerce, SaaS and lead generation. Hotjar Premier Partner | Convert Certified Shopify · GA4 · Google Tag Manager · Hotjar · Microsoft Clarity · Convert You work directly with me on research, strategy and prioritisation. I remain your main point of contact throughout the project. LET’S TALK ABOUT YOUR WEBSITE Send me your URL and what you want to achieve. I’ll recommend a practical starting point and can share relevant examples of my work.