Robert D.

CRO Specialist for eCommerce & SaaS | Audits and A/B Testing

I help eCommerce, SaaS and lead generation businesses understand why visitors are not converting, then turn the evidence into practical website improvements and A/B tests. I have worked in conversion rate optimisation for more than 15 years and across 300+ brands. I analyse user behaviour, identify the biggest conversion barriers and provide a prioritised plan showing what to change, why it matters and what to test. Recent results • 45% increase in SaaS demo bookings in two weeks • 45% conversion uplift across product and checkout pages • 56% uplift in Shopify site-search conversions • 41% increase in order profitability through pricing strategy • 1,316% increase in win-back revenue • 2,587% uplift on a Shopify landing page Clients typically hire me for • Full CRO and UX audits • Landing-page and website reviews • Funnel, product-page and checkout optimisation • User-behaviour analysis using GA4 and Hotjar • A/B testing strategy and experiment planning • Conversion-focused wireframes and recommendations I am a Hotjar Premier Partner, Convert Certified and Crazy Egg Partner. I can deliver the strategy independently or bring in specialist UX, copy and development support where a project requires it. You will receive practical, prioritised recommendations rather than a long report filled with generic best practices. Services • CRO audits (UX, funnel, messaging) • Ongoing optimisation / testing programmes • Landing page and PDP optimisation • Checkout and AOV strategy • GA4 and tracking validation • Experiment planning and execution If you’re already investing in traffic and want to get more from it, I’ll show you where the biggest opportunities are.