Amandeep S.

Are you looking for someone who can manage more than just one marketing channel? I bring **15+ years of digital marketing experience** across Google Ads, Meta Ads, SEO, Local SEO, AEO/GEO, analytics, conversion tracking, website optimization, and digital operations. I am returning to Upwork after approximately four years, but during that time I was continuously managing digital operations for established U.S.-based companies. My work covered paid advertising, SEO, website management, analytics, content strategy, local search, conversion optimization, technical troubleshooting, and overall digital growth. ### Google Ads / PPC I have 13+ years of hands-on Google Ads experience and have managed campaigns ranging from small local budgets to hundreds of dollars per day. My experience includes: - Search Ads - Performance Max - Display Ads - Shopping Ads - Call-focused campaigns - Keyword and search-term analysis - Negative keyword strategy - Bid and budget optimization - Conversion tracking - Remarketing - CPA/CPL optimization - Landing-page recommendations My focus is always on **qualified leads, conversions, and revenue**, not vanity metrics. ### Meta Ads – Facebook & Instagram I have 10+ years of experience with Facebook and Instagram advertising, including: - Lead generation - Website conversion campaigns - Retargeting - Custom & Lookalike Audiences - Instant Forms - Audience testing - Creative testing - Meta Pixel - Conversion tracking - Campaign scaling - CPL/CPA optimization I work with image, video, carousel, catalogue, dynamic, and UGC-style creatives. ### SEO, Local SEO & Technical SEO I have extensive experience with multi-location and service-based websites. My SEO work includes: - Keyword research - Search-intent analysis - On-page SEO - Technical SEO audits - Internal linking - Content optimization - Local SEO - Google Business Profile optimization - Keyword cannibalization analysis - Schema / JSON-LD - Competitor research - Backlink analysis - Google Search Console - Crawlability and indexing - XML sitemaps - Robots.txt - Canonicals and redirects - Core Web Vitals - SEO recovery after hacked websites I use sustainable, white-hat SEO strategies focused on long-term growth. ### AEO / GEO / AI Search I also optimize websites for modern AI-powered search, including: - Google AI Overviews - Featured Snippets - People Also Ask - ChatGPT - Perplexity - Other AI answer engines My approach includes answer-focused content, FAQs, entity SEO, topical authority, structured content, semantic optimization, source-backed statistics, schema, and conversational search optimization. ### Analytics & Tracking I work with: - GA4 - Google Tag Manager - Google Search Console - Google Ads conversion tracking - Meta Pixel - Call tracking - Form tracking - Event tracking - Funnel analysis - Conversion-rate optimization ### Website & CMS Experience I can also handle many website-related tasks, including: - WordPress - Elementor - Divi - Yoast - ACF - Shopify - Squarespace - Magento - OpenCart - Plugins and widgets - Landing pages - Tracking integrations - Technical troubleshooting - Basic development tasks ### AI Tools & Automation I use AI tools for: - Keyword research - SEO analysis - Content briefs - Ad-copy ideation - Competitor research - Data analysis - Reporting - Workflow automation - Marketing strategy I use AI to improve efficiency, but decisions are always based on real data and business goals. ### Why Work With Me? I can look at your full funnel: **Traffic → Landing Page → Lead → Tracking → Conversion → Revenue** Whether you need Google Ads, Meta Ads, SEO, AEO/GEO, analytics, tracking, WordPress, or broader digital marketing support, I can help identify where performance is being lost and improve it. I am reliable, responsive, deadline-focused, and comfortable working independently or with developers, designers, content teams, and business owners. Feel free to contact me to discuss how I can help grow your business.