Vivek G.

Market Research & Go-to-Market (GTM) Consultant | Ex-Nielsen & Kantar

I help founders and enterprises de-risk decisions and accelerate growth with rigorous market intelligence and GTM execution. With 15+ years in research and strategy—incl. Nielsen & Kantar—I’ve delivered TAM/SAM/SOM models, pricing & packaging, competitive intelligence, voice-of-customer programs, and board-ready market stories across complex, regulated, and tech-heavy categories. What I Do 1. Market Sizing & Opportunity Maps: TAM/SAM/SOM, demand drivers, growth forecast, regional breakouts, and whitespace analysis. 2. Competitive & Category Intelligence: Pricing/positioning tear-downs, feature benchmarking, win/loss, and moat assessment. 3. Go-to-Market (GTM): ICP definition, segmentation, value prop & messaging, channel strategy, launch plans, OKRs. 4. Customer Research (Primary & Secondary): Survey design (SurveyMonkey), expert interviews, buyer-journey mapping. 5. Pricing & Packaging: Conjoint-backed recommendations, elasticity reads, and monetization playbooks. 6. Dashboards & Exec Deliverables: Pitch decks, board packs, KPI scorecards, and data-to-decision narratives. Industries I Serve Petrochemicals, Oil & Gas, Drones & Field Ops, Heavy Construction (roads/dams/bridges), Smart Cities, Climate/Sustainability, Food & Beverages, SaaS, FMCG, Healthcare Tech, Sports. How I Work (Process) 1) Scope & success metrics → 2) Desk research & data model → 3) Primary research (surveys/interviews) → 4) Synthesis & insights (clear “so-what”) → 5) Strategy & GTM plan → 6) Enablement (decks/tools) → 7) Iteration & handover. Example Outcomes (representative) 1. GTM for industrial SaaS: clarified ICP and channels; created pricing tiers and sales enablement; enabled faster trials→paid. 2. Smart-city procurement support: competitor matrix + bid strategy; sharpened technical win themes. 3. FMCG pack & price read: conjoint-informed pricing and promo guardrails; increased contribution margin while sustaining share. 4. Oil & Gas supplier study: segmentation + account playbooks; improved hit-rate on strategic accounts. Tooling & Methods SPSS, Excel/PowerPoint, SurveyMonkey (expert), competitive intelligence frameworks, conjoint, CAGR & scenario modeling. Engagement Options * Fixed-price research packages (market scan, competitor deep dive, pricing read) * Monthly advisory/analyst (fractional Head of Research/GTM) * Pitch-deck & board-pack buildouts Let’s talk: Share your goal, audience, and timeline—I’ll suggest a right-sized approach within 24 hours.