Lampros Z.

Hi, I am Lampros, and I have 18 years of international experience helping Fortune 500 companies and global brands like Coca-Cola, Samsung, Toyota, and HSBC make better decisions through surveys, focus groups, and in-depth interviews. I am a US-educated market and consumer research consultant, and in my 18-year-long career, I have completed 800+ quantitative and qualitative research projects in 40+ countries. I am an expert in writing surveys, moderating focus groups and interviews in English, analyzing and synthesizing data, and writing concise reports with powerful insights and profit-driven recommendations. I worked on both the agency and client sides. I was the Global Consumer Research Manager of a multinational commissioning research projects to agencies worldwide, so I know how it feels to order a project from someone you know a few things about. I have an Expert-Vetted status on Upwork, awarded to the top 1% of freelancers. I am here to transfer the expertise I gained through my work for multinationals to start-ups and medium and small-sized companies. Here are some indicative use cases I can help with through surveys, interviews, or focus groups. Understand the Decision-Making Process of Customers or Users: • Decision-Making Journey: get a step-by-step map through surveys or interviews and gain insights into the factors influencing their choices at different stages of the purchasing process Understand How your Products Perform vs. the ones of your Competitors: • Customer Experience Research (also called Usage and Attitudes Research): understand your users’ needs, behaviors, attitudes, and why they are using your products or the ones of your competitors through surveys or interviews • Competitive Analysis: gather feedback to understand their preferences and opinions towards your company and your competitors Assess and Refine your Product or your Brand: • Customer Satisfaction - User Satisfaction: discover if your customers are satisfied or not and why • Brand Equity Research: measure and understand consumers' perceptions, associations, and brand loyalty Innovate: • New Market Opportunities Research: identify new areas for growth through surveys, focus groups, or in-depth interviews • Idea Development and Validation: develop from scratch or refine and validate innovative ideas and concepts through surveys, focus groups, or interviews • Product Innovation, Development, and Validation Research: explore and refine the product concept or MVP, features, and user experience through surveys or in-depth interviews • Product Market Fit: align a product with the needs and preferences of the target market through a survey or interviews to ensure optimal market acceptance Discover your Target Audience: • Customer Segmentation: identify distinct groups of customers (segments) through surveys, focus groups, or interviews based on demographic, behavioral, or psychographic characteristics for better targeting and more personalized marketing strategies • Persona or Target Audience Development and Validation: discover the ideal target audience for your product through surveys, focus groups, or interviews Optimize your Brand Identity: • Ad Testing, Message Testing, Logo Design, Package Design, or Name Testing and Optimization: get feedback from users or consumers on ads, messages, website copy, logos, taglines, packages, or brand names Optimize your Customers’ Shopping Experience: • Shopper Research - Purchase Experience Research: discover what customers do in online or offline stores and why Get the Optimal Price for your product or service: • Price Sensitivity and Optimization: research a target audience to discover the optimal price point and range for a product or service Hear the Voice of Your Employees: • Employee Engagement Survey: assess the satisfaction, motivation, and commitment of employees Here is a list of Tools, Services, and Methodologies I can help with in your projects: - End-to-end Focus Groups and In-Depth Interview Projects: write the questions (called Script or Discussion Guide), recruit people, moderate the sessions, and write a report with the main findings and recommendations - Focus Group Design - Write the Questions for the Focus Groups or Interviews - Write the Script or Discussion Guide - Focus Groups Moderation and In-Depth Interviews Moderation - also called Personal Interviews, Research Interviews, Market Research Interviews, One-on-One Interviews - Research Insights - Customer Insights - Data Analysis - Report Writing - Data Visualization - Presentation - Ethnographies - UX Research - Jobs to Be Done - Primary Research - End-to-end Survey Projects: write the questions, upload them on SurveyMonkey or Typeform, recruit people, analyze the results, and write a report with the main findings and recommendations - Market Survey - Survey Design - Survey Questions - Survey Data Analysis - Data Visualization Feel free to send me a message and discuss your project further.