Maria Natalia S.

After 20 years of designing & developing footwear for varied brands, I have gained experience in the whole process of delivering products which uniquely fit the identity and needs of each brand or project. I work mostly for the sports/active/casual markets and for kids/women/men. I can collaborate with you on the full process, from ideation to manufacturing. I´m an enthusiast, sensitive, curious, versatile and creative designer. I studied Fashion Design and postgraduated in Strategic Design and Project Management at the UBA. I specialized in Footwear. Also expanded into Textile Design and Illustration. My specialties are: *Footwear Design *Consultancy in footwear development *Assistance in defining product requirements to write a complete Product Brief, for designing or for making tech packs *Textile Design | Surface Pattern Design *Soles Design *Concept and Design sketches | CAD drawings *Product colourways | materials variations | CMF *SPECS/TECH PACKS, including all specifications needed for developing a product, according to the design: upper and shoe construction, materials, prints, textile patterns, knitted upper designs, graphics for sublimation, vector files for laser cut, embroideries, appliques, hardware, jewelry for shoes, laces, insoles... *Trends analysis for your market/product range: color, materials, graphics, and morphology. *Mood board/concept board for defining design directions *Graphic design: hang tags, labels, shoe box, tissue paper, packaging. *Images editing/retouch: change colors, textures, materials, cut background, add logos to products, etc. My goal is to put all my knowledge and creativity, to help you succeed with your products I am very easy to work with and like to keep fluent communication during the process to get the best results. Always looking forward to reach the best outcome of matching the needs of the end user and the company/project.