Jessica L.
Web & Systems Specialist | UX-Driven Sites + Automation
🏆 Top Rated Plus — Top 3% on Upwork 💎 Trusted by startups, agencies, and growth-focused teams ✅ $30K+ earned across 300+ successful projects 🥇 10+ years of experience in web, UX, and digital systems I design and build UX-driven websites and marketing systems that support real business operations — not just aesthetics. My work sits at the intersection of UX, web development, and marketing systems ops, helping businesses connect websites, funnels, CRM, analytics, and automation into something that actually functions as a growth engine. Rather than focusing on design alone, I help clients create clear, scalable systems — from first user touchpoint to lead capture, follow-up, and conversion. I’ve worked extensively in healthcare and telehealth, while also supporting SaaS, e-commerce, education, and professional services. That cross-industry experience allows me to apply proven UX patterns and operational frameworks across different business models. What I Help Clients With • UX-driven website design & development • User flows, information architecture & wireframes • Conversion-focused landing pages & marketing sites • Marketing funnels & lead capture systems • CRM setup & automation (GHL / HubSpot) • Analytics & performance tracking (GA4 / GTM) • Email marketing & lifecycle flows Tools & Platforms 🛠 Figma, Adobe Creative Cloud, Miro 🛠 WordPress (Elementor), Webflow, Wix Studio, Duda 🛠 GoHighLevel (GHL), HubSpot 🛠 Google Analytics 4 (GA4), Google Tag Manager 🛠 CRM & marketing automation systems How I Work I focus on clear scope, clean execution, and systems that scale. Most projects are delivered as scoped builds with async communication and minimal meetings. Clients typically work with me when they want: ✔ A professional, trustworthy web presence ✔ UX that converts visitors into leads ✔ Marketing systems that don’t require constant babysitting If you’re building or improving a website, funnel, or connected marketing system, I’m a strong fit.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $66
Billed in all: $34,276$34k
$66 in the last 6 months
Across 60 contracts
Earnings, last 30 days
Skill rankings: Top 30% in Adobe XD
Ranked by MRR among everyone on Upwork with the skill.
- #749Adobe XD2,505 freelancers · 🇺🇸 #70Top 30%🇺🇸#70 of 252
- #1,381Prototyping3,352 freelancers · 🇺🇸 #160Top 41%🇺🇸#160 of 414
- #2,018Mobile App Design5,198 freelancers · 🇺🇸 #112Top 39%🇺🇸#112 of 304
- #2,078User Experience Design5,749 freelancers · 🇺🇸 #195Top 36%🇺🇸#195 of 637
- #2,465User Interface Design6,795 freelancers · 🇺🇸 #183Top 36%🇺🇸#183 of 578
- #4,683Elementor9,230 freelancers · 🇺🇸 #399Top 51%🇺🇸#399 of 725
- #5,029Landing Page11,038 freelancers · 🇺🇸 #459Top 46%🇺🇸#459 of 1,100
- #6,839Logo Design17,289 freelancers · 🇺🇸 #1,064Top 40%🇺🇸#1,064 of 2,922