Ian G.

Over the past 4+ years I've managed $5.4M+ in ad spend across Meta, Google, LinkedIn, and Microsoft Ads for fintech, ecommerce, telecom, and healthcare brands — cutting CPA by 38% on average while scaling monthly spend as high as $250K. What I do: Full-funnel paid media management across Meta Ads, Google Search, LinkedIn Ads, and Microsoft Ads Creative testing and hook/fatigue analysis to fix underperforming campaigns before they burn budget Conversion tracking setup and cleanup (GA4, GTM, Meta CAPI, Meta Pixel, CallRail) so your reporting numbers are actually real Weekly/monthly reporting with a clear narrative and next steps, not just a dashboard export How I work: Diagnose the leak first (account structure, tracking gaps, audience overlap, creative fatigue) → Test with a deliberate map, not random ads → Optimize based on campaign behavior, not vanity metrics → Scale spend only once efficiency holds under pressure. I've run this process agency-side and client-side — from a regional bank's product launch to DTC ecommerce accounts to B2B fintech lead gen. If your paid media spend feels like it's leaking or plateaued, I can usually tell you why within the first audit. Fluent in English and Spanish.