Jeff H.
Google Tag Manager | Server GTM | Consent Banners | Google Analytics 4
📊 Advanced Ad Tracking, Analytics & Technical SEO Missing conversions? Duplicate events? Attribution gaps? GA4 and your ad platforms reporting different numbers? I specialize in troubleshooting and implementing complex analytics and ad tracking across GA4, Google Ads, Google Tag Manager, server-side GTM, Meta CAPI, TikTok, LinkedIn, Bing, OpenAI Ads, and consent-aware environments. I handle full implementations, migrations, technical audits, and difficult tracking problems that standard troubleshooting has not resolved. Whether something is missing, duplicated, misattributed, blocked by consent, or simply behaving in a way that does not make sense, I can help identify the problem and build a reliable solution. 📦 Ad Tracking & Analytics Implementation ✔️ GA4 setup, audits, cleanup, migration, and debugging ✔️ Google Tag Manager and server-side GTM ✔️ Google Ads conversion tracking and Enhanced Conversions ✔️ Meta/Facebook CAPI, TikTok, LinkedIn, Bing, OpenAI Ads, and custom pixels ✔️ Custom event tracking for forms, clicks, videos, scrolls, calls, downloads, iFrames, and more ✔️ Cross-domain and subdomain tracking ✔️ Custom dimensions, metrics, and data layer strategy ✔️ Conversion imports and attribution troubleshooting ✔️ Tracking architecture reviews and implementation QA 🙋 Need to track something unusual? I've probably dealt with something similar. ⚙️ Server-Side Tracking, Privacy & Consent ✔️ Server-side tracking for GA4, Google Ads, Meta CAPI, and other platforms ✔️ Browser + server event deduplication ✔️ First-party cookies and conversion APIs ✔️ Google Consent Mode V2 ✔️ OneTrust, Cookiebot, CookieYes, and similar CMP integrations ✔️ Consent-aware event routing and GTM configurations ✔️ Privacy-focused tracking that preserves legitimate reporting 🛒 eCommerce & Lead Tracking ✔️ GA4 Enhanced Ecommerce ✔️ Shopify, WooCommerce, Wix, Squarespace, WordPress, and custom platforms ✔️ Product, cart, checkout, purchase, and funnel tracking ✔️ Embedded and iFrame form tracking ✔️ Google Ads, CallRail, Invoca, and other call tracking platforms ✔️ Purchase, signup, lead, subscription, and custom conversions ✔️ Checkout funnel and attribution debugging 🔍 Technical SEO & Search Console ✔️ Technical SEO audits ✔️ Google Search Console setup and issue resolution ✔️ Crawlability, indexing, sitemap, and coverage troubleshooting ✔️ Structured data / JSON-LD implementation and debugging ✔️ Merchant listing and rich-result issues ✔️ Core Web Vitals and Lighthouse diagnostics ✔️ Redirects, canonical conflicts, crawl errors, and site structure issues ✔️ WordPress troubleshooting for Divi, Oxygen, Elementor, and more 🙋 No fluff SEO. Just technical fixes and actionable recommendations. 🧠 Additional Technical Support ✔️ Looker Studio dashboards ✔️ Hotjar, CrazyEgg, and heatmapping tools ✔️ HTML, CSS, JavaScript, and regex support ✔️ HAR-file and network-request analysis ✔️ Tracking QA and implementation documentation ✔️ Collaboration with developers, marketers, analytics teams, and agencies 🔧 Problems I Often Get Called In For • Google Ads and GA4 do not agree • Meta is overcounting or missing purchases • Events fire in GTM Preview but not GA4 • Tracking broke after a consent banner was added • Server-side tracking is not behaving as expected • Checkout happens in an iFrame or another domain • The implementation looks correct, but reporting still does not add up • Search Console is showing structured-data or indexing issues • Multiple people have looked at the problem and nobody can explain it If that sounds familiar, send me a message. I'll help determine what's broken, what matters, and the most practical way to fix it.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $66k
Billed in all: $586,055$586k
$1.6k in the last 6 months
Across 43 contracts
Across 193 contracts
Earnings, last 30 days
Skill rankings: Top 0.20% in Web Analytics
Top 1% in 18 of 20 skills, ranked by MRR among everyone on Upwork with the skill.
- Web Analytics1,002 freelancers · 🇺🇸 #1Top 0.20%🇺🇸#1 of 172
- Google Local Business Optimization799 freelancers · 🇺🇸 #2Top 0.25%🇺🇸#2 of 62
- Data Privacy359 freelancers · 🇺🇸 #2Top 0.56%🇺🇸#2 of 64
- Tag Manager Setup245 freelancers · 🇺🇸 #1Top 0.82%🇺🇸#1 of 24
- Ad Tagging43 freelancers · 🇺🇸 #2Top 5%🇺🇸#2 of 12
- #4Pixel Setup & Optimization593 freelancers · 🇺🇸 #2Top 0.67%🇺🇸#2 of 57
- #6Analytics & Tracking Setup620 freelancers · 🇺🇸 #2Top 0.97%🇺🇸#2 of 61
- #8Facebook Pixel Setup & Optimization1,163 freelancers · 🇺🇸 #2Top 0.69%🇺🇸#2 of 65