USEYD K.

⚡ Performance Marketer | Meta & Google Ads + Tracking Infrastructure (CAPI, GA4, Offline Conversions) Most media buyers can launch campaigns. Very few can fix the reason your campaigns underperform: bad conversion data and unqualified leads. I'm Useyd — an independent performance marketer (not an agency) with 6 years running Meta and Google Ads, backed by a technical depth most media buyers don't have: server-side tracking, Conversions API, GA4/GTM, offline conversion imports, and CRM feedback loops. I don't optimize toward form fills — I feed closed-deal data back to the platforms so they learn what a real customer looks like. 📊 Selected results: ✅ Home improvement (high-ticket lead gen): Consistent $8–15 cost per lead, with lead quality verified against the client's sales pipeline — not just form submissions ✅ eCommerce (Meta + Google Shopping/PMax): Managed monthly budgets from $20K to $500K, with ROAS ranging from 2x on cold scaling up to 10x+ on mature retargeting structures ✅ Dental clinics & med spas (local lead gen): Booked-appointment campaigns at $5–12 per lead by rebuilding tracking and retargeting flows from scratch 💰 Over $1M in ad spend managed across eCommerce, home services, healthcare, and B2B SaaS. 🛠️ What I actually do: ▸ Full-funnel Meta Ads: prospecting, retargeting, creative testing, lead form optimization ▸ Google Ads: Search, Shopping, PMax, brand protection — structured for clean data from day one ▸ Tracking infrastructure: Meta Pixel + CAPI, GA4, Tag Manager, offline conversion imports, CRM integration ▸ Lead quality systems: qualification scoring, feedback loops from sales to ad platform ▸ Strategy and reporting on the metrics that matter — cost per qualified lead, booked calls, revenue — not clicks 🤝 How I work: I usually start with a paid audit of your account, tracking setup, and funnel. You get a clear, prioritised roadmap of what's broken and what it's costing you. If we're a fit, we move to ongoing management. I work independently, take full ownership, and don't need hand-holding — but you'll always know exactly what's happening in your account. 🎯 If you're getting leads that don't close, spend that doesn't scale, or reports that don't explain anything — that's exactly the problem I solve.