Veronika Z.

Top 1% Expert-Vetted brand strategist and designer. I build new brands and help growing companies become enterprise-ready, with high-performance websites and design systems built to scale. I see branding as a business tool, not just aesthetics. Every phase is backed by research and strategy, with one goal: turning prospects into clients and helping your business grow. Portfolio → behance.net/veronikazam Founder of Pill Creative Studio™, a branding agency in Los Angeles and New York. Clients include IBM Neudesic, NBCUniversal, Stanford Medicine, Wella, and ambitious startups. WHAT I DO BRAND STRATEGY Positioning, messaging, audience and competitor research, and brand architecture that connects your brand to business goals. BRAND IDENTITY & BRAND TRANSFORMATION Logo design, visual identity, typography, color systems, and brand guidelines for new brands. Rebranding and brand transformation for companies scaling from startup to enterprise-grade, so your brand looks as credible as the business behind it. BRAND SYSTEMS IN FIGMA (NOT JUST A PDF) I don't hand over a static brand book. I set up a ready-to-use brand system in Figma (or Canva) with components, templates, and guidelines your team can reuse and scale. WEBSITE DESIGN & UX/UI UX/UI design for websites, landing pages, web applications, and complex portals such as investment and education platforms. Information architecture, wireframes, and prototypes in Figma, focused on clear user journeys and conversion. WEBSITE DEVELOPMENT WordPress development, custom WordPress themes, and AI-native development with Claude. Clean HTML/CSS and lightweight Lottie (JSON) animations. SEO, AEO & PERFORMANCE High-performance websites built on SEO and AEO best practices: fast load times, technical SEO, and visibility in Google, ChatGPT, Perplexity, and AI Overviews. HUBSPOT BRANDING Branded HubSpot setup: email and newsletter templates, CTAs, landing pages, and reusable components. SOCIAL MEDIA & LINKEDIN LinkedIn and social media strategy, plus branded social templates and components in Figma. WHO I WORK WITH • Startups launching a new brand • Scaling companies ready to look enterprise-grade • Established brands that need a modern transformation • Financial, investment, and education platforms • AI, tech, SaaS, healthcare, and professional services companies TYPICAL PROJECTS • Brand strategy and identity for a new company • Brand transformation from startup to enterprise-ready • Brand system setup in Figma with templates and components • Website redesign with custom WordPress development • UX/UI for portals and web applications • SEO and AEO optimization for traffic and AI visibility • HubSpot templates, newsletters, and CTAs HOW I WORK 1. Research: business goals, audience, competitors, and market 2. Strategy: positioning, messaging, and conversion goals 3. Design: brand identity, brand system, and UX/UI 4. Build: development, SEO/AEO, and performance optimization 5. Scale: reusable templates and components so your team can grow without starting over WHY CLIENTS HIRE ME • Strategy, design, and development from one senior partner • Brands built to support operations and growth, not just look good • Ready-to-use brand systems instead of static PDFs • Websites designed to convert, rank, and load fast • Large-agency quality without large-agency overhead FAQ Do you work with startups and large companies? Yes. I build new brands for startups and help established companies scale into enterprise-ready brands. What do I receive at the end? A working brand system in Figma or Canva with logos, colors, typography, templates, and components, plus final files for web, print, and social. Can you design and build my website? Yes. I handle UX/UI, WordPress development, custom themes, SEO, AEO, and speed optimization. What is AEO? Answer engine optimization helps your brand get recommended by AI tools like ChatGPT and Perplexity, where buyers increasingly research before they hire. Do you only design, or also help with strategy? Strategy comes first. I help define positioning, messaging, and the systems your team needs to operate and grow. TOOLS Figma, Adobe Creative Suite, WordPress, HubSpot, Canva, HTML/CSS, Claude Based in Los Angeles and available during Eastern hours, so clients across the US can work with me in real time. Send me your goals and timeline, and I'll reply within 12 hours with next steps.