Vanessa A.
PPC & Digital Marketing Strategist
Google Ads | Meta Ads | Microsoft Ads | Programmatic Advertising | eCommerce & Lead Generation Expert With over 10 years of experience managing Google Ads and PPC campaigns across all major platforms, including Meta (Facebook & Instagram), Microsoft (Bing), and programmatic advertising, I’ve helped brands in eCommerce and service industries scale profitably while managing six-figure advertising budgets. My focus is on data-driven strategies that maximize revenue, generate high-quality leads, and deliver consistent, measurable ROI. I take a tailored approach to understand your niche and target audience, analyzing everything from competition and industry cost per click to demographics and behavior. This allows me to create detailed, strategic ad campaigns that ensure your budget is optimized for performance and growth. I also handle complete setup and optimization of the Google ecosystem, including Google Analytics 4 (GA4), Tag Manager, Merchant Center, and Search Console, to provide accurate tracking, deep insights, and long-term scalability. Whether you’re launching your first campaign or scaling established accounts, I provide expert strategy, full-funnel management, and actionable reporting to drive real results. Proven Success: • ROI-Focused Strategy: Improve performance through advanced targeting, conversion optimization, and continuous testing. • E-Commerce Growth: Increase online sales with structured, data-driven campaigns across Google, Meta, and Microsoft platforms. • Lead Generation Expertise: Build and scale funnels that consistently attract qualified leads. • Analytics & Tracking Setup: Expert in GA4, Tag Manager, and Search Console for complete visibility and performance insights. • Merchant Center Optimization: Manage and refine product feeds to enhance visibility in Google Shopping. • Programmatic Advertising: Expand reach through automated, data-driven media buying across premium digital channels. • Cross-Platform Experience: Skilled in Google, Meta (Facebook & Instagram), Microsoft Ads, and programmatic networks for cohesive multi-channel campaigns. Services I Offer: • Google Ads (Search, Display, YouTube, Performance Max, and Retargeting campaigns) • Meta Ads (Facebook & Instagram Campaigns) • Microsoft (Bing) Ads • Programmatic Advertising Campaigns • eCommerce Advertising (Shopify, Google Merchant Center, Feed Optimization) • B2B & B2C Lead Generation Campaigns • Google Analytics 4 & Tag Manager Setup • Conversion Tracking & Performance Reporting • Strategic Campaign Audits & Data-Driven Recommendations If you’re ready to scale your business through expert PPC management and complete analytics integration, let’s connect. I’ll craft a tailored strategy designed to increase sales, generate leads, and deliver measurable, long-term growth.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $4.6k
Billed in all: $12,013$12k
$4.6k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 13% in Google Search API
Ranked by MRR among everyone on Upwork with the skill.
- Google Search API23 freelancers · 🇺🇸 #1Top 13%🇺🇸#1 of 2
- #308Marketing Analytics1,577 freelancers · 🇺🇸 #85Top 20%🇺🇸#85 of 413
- #829Pay Per Click Advertising3,584 freelancers · 🇺🇸 #135Top 23%🇺🇸#135 of 484
- #1,703SEO Keyword Research10,852 freelancers · 🇺🇸 #176Top 16%🇺🇸#176 of 1,070
- #2,202Data Analysis14,624 freelancers · 🇺🇸 #405Top 15%🇺🇸#405 of 2,487