Amelia S.

Top Rated Plus · MIT Certified · Brand Positioning · AEO and AI Search · Enterprise SaaS · AI Startups · Technical Editorial I help companies get clear on what they actually stand for, then make sure that answer holds up everywhere buyers are looking: on the page, in search, and inside the AI tools that now sit between a brand and its next customer. Ten years across brand and market positioning, content strategy, and technical editorial, with deep roots in AI startups, enterprise SaaS, healthcare, and live events. Most of my work starts the same way: a company has real differentiation buried somewhere in how it operates, and the language hasn't caught up. My job is to find it, pressure-test it against what competitors can credibly claim, and build the messaging framework, narrative, and search strategy that make it stick. Positioning and messaging. I've built narrative frameworks, ICPs, buyer personas, and competitive positioning for companies entering new markets and for companies whose brand had fallen behind their growth. At Scan .com I led the US market entry strategy, which produced 3,879% growth in keyword rankings. The rankings followed the positioning, not the other way around. At PageLeaf AI, as VP of Marketing and Sales, I owned the full narrative framework for enterprise buyers. As a fractional Chief Business Officer at Innovation Within, I work directly with the CEO on brand voice and strategic transformation for an AI discovery platform serving UC Berkeley, University of Washington, and Johns Hopkins. AEO and AI search. Search now runs through answer engines. Being the best answer in ChatGPT, Perplexity, Claude, and Google AI Overviews is a different discipline than ranking on page one, and it rewards clear positioning more than keyword volume. I build search everywhere strategies that cover both: traditional SEO plus AI citation tracking, entity and authority building, and content structured so machines can retrieve it and buyers still want to read it. Enterprise and technical fluency. At Infor, a billion dollar enterprise software company, I produce executive-ready narratives for complex B2B solutions on tight timelines. I've spent years embedded with AI startups including Rosalyn AI, LightHouse AI, and Qloo AI, interviewing CTOs, engineers, and technical founders and turning capability into something a decision-maker will actually read and forward. My MIT certification in no-code AI solutions means those conversations go past the surface. Sales background. I sold to SaaS and enterprise tech buyers before I wrote for them. That taught me to find technical pain points fast, ask better discovery questions, and write for people who can smell inauthenticity in a sentence. I work best as a thinking partner. I'll push back when a message is doing less work than you think it is, and I'll show you why rather than just saying so. Whether that's a positioning sprint, a messaging framework, a full AEO strategy, or an ongoing editorial relationship, I'd rather get the foundation right than move fast on the wrong idea.