Michele S.

Whether you're building a brand from the ground up, evolving an established identity, or working to create momentum for your business, I'm ready to help you take things to the next level. I'm a Creative Director and Lead Designer, partnering with clients across industries and sectors to build brands that stand out in a crowded market. I create and evolve distinctive global brands, translate complex ideas into compelling visual experiences, and bring strategy to life through brand identity, packaging, digital, and marketing design. Before founding Gryphon Design Strategy, I served as Design Director at Nike and Head of Apparel and Graphics for adidas Group/Reebok. Today, I bring that global brand experience and hands-on creative expertise to startups, growing businesses, and established organizations. For more than 12 years, I've partnered with founders, executives, and marketing teams across healthcare and wellness, technology, industrial and B2B, consumer products, lifestyle, and performance apparel. My work includes Nike, adidas, Nestlé, Panera Bread, Lilly Oncology, MIT Sloan, WHOOP, Vantage Specialty Chemicals, and Lancium. WHAT I BRING TO YOUR PROJECT: My expertise spans brand strategy and positioning, visual identity and design systems, packaging, websites, marketing campaigns, presentations, and creative direction. I bring both the creative leadership to shape a strong direction and the technical expertise to carry it through design and final production. MY APPROACH: I believe a brand should stand out without losing sight of what makes it worth noticing in the first place. The best creative work is rooted in something real, connects with the people it's meant to reach, and gives them a reason to care. I'm results-focused and service-obsessed. I take the time to understand your business, ask thoughtful questions, and challenge assumptions when needed. My process moves from discovery through design and production, balancing bold creative thinking with practical execution. Clients value my range, flexibility, and the relationships we build along the way. I can move comfortably between big-picture thinking and the smallest design details, navigate changing priorities, and work collaboratively with teams of all sizes. You'll work directly with me, from our first conversation through final delivery. I bring the perspective of a Creative Director and the practical experience of a designer who still loves rolling up her sleeves and doing the work. Whether you're launching something new, evolving an established brand, or looking for a senior creative partner, I'd welcome the opportunity to learn about your business. Let's create something meaningful. Michele Slobin Founder + Lead Designer Gryphon Design Strategy Boston, MA