Juan A.

I help small and mid-sized businesses build, manage, and improve digital marketing programs that generate measurable growth. My background combines more than 20 years of experience in strategic communications, marketing, management, content development, design, and digital media with hands-on experience in advertising platforms, marketing automation, technical troubleshooting, and lightweight software development. I specialize in building integrated marketing systems that connect paid advertising, organic content, audience engagement, automation, and analytics. Digital Marketing & Advertising • Social media strategy and management • Meta/Facebook advertising • Instagram advertising • LinkedIn advertising • Google Ads • X/Twitter advertising • Social media audits and optimization • Organic and automated audience-growth strategies • Marketing automation and workflow implementation • Lead-generation campaigns and funnel support • SEO and content optimization • Audience engagement and community management Content & Communications • Strategic communications consulting and planning • Marketing copywriting • Blog and feature writing • Copy editing • Social media content development • Image, video, and written marketing content production • Podcast outreach and booking • Editorial and content strategy Technical Implementation & Lightweight Development I also take on clearly defined technical projects where businesses need practical implementation, troubleshooting, or customization without hiring a full-scale development team. My capabilities include: • XML, JSON, HTML and configuration-file editing • PowerShell scripting and workflow automation • Basic C# development and modification • Software and plugin configuration • API, CRM, advertising, and marketing-platform integration support • Technical troubleshooting and log-based debugging • Testing, validation, and regression troubleshooting • File, asset, and deployment/package preparation I am particularly effective on projects that sit between marketing and technology—where a business needs someone who understands the strategic objective but can also work through the technical implementation required to make it function. Before working independently, I served in the U.S. Marine Corps. My professional background includes management, photojournalism, layout and design, community relations, magazine production and editing, and the use of social media as a strategic communications tool. I earned my M.A. in English from Florida International University in 2018. If you need someone who can move between strategy, advertising, content, technology, and execution without requiring multiple contractors for every part of the project, I can help.