Ali E.

I help B2B SaaS & AI founders on the decisions that determine whether a company wins its market: where to compete, how to position, how to price, and which go-to-market motion to build. More than 20 AI and SaaS companies have used the go-to-market strategies I designed to 3x and 10x revenue, generate over $10M, and support $45M+ in capital raised. I was one of the first strategists certified in T2D3, the B2B go-to-market methodology created by former Microsoft marketing leader. 130 five-star reviews and a 100% Job Success Score, every one from a founder. FEATURED CLIENT: PROMPT ADVISERS & EARLY AI-DOPTERS (Skool community) A seven-figure AI consultancy serving enterprise and Fortune 500 clients, and its 1,100-member community for AI builders. In the co-founder's words: "Your expertise in this field has been phenomenal." WHO I WORK WITH Founders and leadership teams across the full AI landscape: ▸ AI-native products: agents, copilots, vertical AI, infrastructure and developer tools ▸ AI services: agencies, consultancies and implementation partners that deliver AI to their clients ▸ AI-enabled services: firms that use AI to deliver expert work at software economics Pre-seed through Series A, with a product in market or ready for early adopters, a recurring revenue model, and a founding team ready to commit to one strategy. WHY IT MATTERS AI markets move in quarters. Categories form and consolidate within a year, and buyers evaluate a crowded field of lookalikes. The companies that win make a handful of critical decisions early and make them well: the market they own, the buyer they serve first, the narrative that makes them the obvious choice, and the pricing that captures the value they create. That is where I work. HOW I WORK Every recommendation is grounded in evidence: your unit economics, buyer and win-loss data, competitive intelligence, and pattern recognition from 20+ go-to-market builds. Each decision comes with its reasoning and the signals that would change it. I have built and run these systems hands-on, so every strategy I deliver is engineered for execution by your team and your AI agents. THE ENGAGEMENTS 1. Strategic Assessment & Market Win Score Where every engagement begins. A rigorous diagnosis of your ICP and buying committee, competitive dynamics, positioning, defensibility, pricing logic, and the motion best matched to your product. It concludes with your Market Win Score: your probability of winning your market, scored across market timing, defensibility, founder-market fit, distribution advantage and unit economics. You leave knowing where you stand, which levers move the score most, and the order in which to pull them. 2. Positioning & Narrative The category you compete in, the vector you win on, and the narrative that makes you the obvious choice for buyers, investors and talent, with a proof strategy that maps every claim to its evidence. 3. Go-to-Market Architecture Motion design across sales-led, product-led and partner-led growth, channel and partner strategy, and the sequencing and OKRs that take you from first customers to repeatable revenue. 4. AI Pricing & Packaging Seat, usage, outcome or hybrid models, tier structure, and margin logic built to hold as inference costs and buyer expectations evolve. 5. Go-to-Capital Investor narrative, pitch deck, ARR/MRR forecasting, stage-matched investor targeting, and preparation for objections, ask structure and negotiation. 6. Executive Advisory Standing strategic counsel for the decisions that follow: strategy reviews, market entry, pricing moves, launches, and revenue modelling tied to your plan. YOUR GTM BRAIN Every engagement is delivered as a GTM Brain: a structured, version-controlled knowledge base holding your ICP, positioning, messaging, defensible claims, pricing logic, and every strategic decision with its reasoning. Your team aligns on it and your AI agents run on it. You own it outright, and its value compounds long after our engagement. EXECUTION PARTNERSHIP, BY INVITATION Each year I partner hands-on with a select few companies to build the GTM Engine that runs on their Brain, with every result feeding back to sharpen the strategy. Invitations follow the Strategic Assessment, extended to companies whose Market Win Score, track record and founding team point to an outsized outcome. All engagements are fixed-scope and fixed-fee, agreed upfront. TO BEGIN Send a short note covering what you're building, your stage and traction, and the decision in front of you. I review every inquiry personally and accept a limited number of assessments each month. Where I see a strong fit, I'll reply with my initial read and the next step.