Skip to content
BackNov 7
Dennis B.
Upwork badge

Dennis B.

Sales Expert | Retail Market Entry, Biz Dev, & Growth CPG & Grocery

Sales & Business Development Expert | CPG, Supplements, Personal Care, and Grocery Are you looking for a sales expert with deep industry knowledge and direct access to decision-makers at major retail chains? With over +20 years of experience in the Supplements, Personal Care, and Grocery/CPG markets, I specialize in driving growth, expanding market penetration, and accelerating brand success. My established buyer relationships and strategic expertise can open doors for your business, delivering measurable results. What I Bring to the Table: - Retail Buyer Access: Connections with key buyers at major retail chains, including Albertsons, Safeway, Walmart, CVS/Pharmacy, Walgreens, Kroger, Hy-Vee, Whole Foods, Sprouts, NGVC, HEB/Central Market, Hannaford and Publix. - Regional & Mid-Sized Chains: Strong relationships with chains like Fresh Thyme, Kinney Drugs, MOM's Organic, Lunds & Byerlys, Erewhon, Lassen's, and Fruitful Yield. - Distributor Network Expertise: Proven success working with distributors such as KeHE, UNFI, Palko Services, Chex Finer Foods, Foundation Foods, Threshold, and Lotus Light, ensuring seamless product distribution. - Online Expansion: Experience expanding brands on platforms like Thrive Market, iHerb, Vitacost.com and Amazon Areas of Expertise: - New Account Development: Skilled in securing new accounts, driving sales, and establishing market presence. - Sales & Business Strategy: Crafting tailored strategies to enhance brand positioning and increase profitability. - Retail Market Insights: Providing actionable insights to position your brand for success in both brick-and-mortar stores and online marketplaces. Key Achievements: - Built and maintained relationships with top-tier retail chains, resulting in multi-million-dollar accounts. - Increased distribution and sales through partnerships with leading distributors and online platforms. - Enhanced brand market share by leveraging my extensive network and deep industry knowledge. In addition to my freelance work on Upwork, I also lead Bergstrom & Partners — a boutique sales brokerage focused on helping CPG and wellness brands enter and expand in the U.S. retail market. We specialize in retail submissions, distributor access, and strategic outreach to both major chains and independent retailers. Let’s collaborate to take your business to the next level. I am confident that my expertise and established connections can help your brand achieve its goals. Reach out, and let’s discuss how I can contribute to your success

🇺🇸Clearwater, United States$165/hr100% JSS4.91 (15)Since Jun 2019

Earnings and projects

MRR
$1.7k

Last 6 months ÷ 6

World#27,019 / 412k
🇺🇸Country#5,554 / 62.1k
Revenue, last 30 days
$792

Last 6 months: $10k

World#50,214 / 412k
🇺🇸Country#7,134 / 62.1k
Total earnings
$58k

Billed in all: $62k

World#67,000 / 412k
🇺🇸Country#12,410 / 62.1k
Per project
$4.8k

$5.2k in the last 6 months

World#35,880 / 412k
🇺🇸Country#5,934 / 62.1k
Projects, last 6 months
2

Across 3 contracts

0% fixed100% hourly
World#88,918 / 412k
🇺🇸Country#11,762 / 62.1k
Projects in all
12

Across 21 contracts

10% fixed90% hourly
World#183,649 / 412k
🇺🇸Country#26,220 / 62.1k

Earnings, last 30 days

$62.5k+$792 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$61.5k$62.0k$62.5kOct 8Oct 23Nov 7

Skill rankings: Top 3% in Beauty & Personal Care

Ranked by MRR among everyone on Upwork with the skill.

  1. #6Beauty & Personal Care179 freelancers · 🇺🇸 #4Top 3%
  2. #8International Sales132 freelancers · 🇺🇸 #1Top 6%
  3. #12Retail Sales Management201 freelancers · 🇺🇸 #6Top 6%
  4. #25Consumer Goods220 freelancers · 🇺🇸 #10Top 11%
  5. #33Food & Supplements285 freelancers · 🇺🇸 #7Top 12%
  6. #84Health & Wellness1,614 freelancers · 🇺🇸 #23Top 5%
  7. #117Sales Management1,242 freelancers · 🇺🇸 #21Top 9%
  8. #369Business Development4,098 freelancers · 🇺🇸 #111Top 9%