Favour Y.
Product Marketing + Strategy | Growth | GTM for B2B SaaS & AI Startups
You need more people to use and pay for your product, and you're not sure how to get them. Most founders who message me spent months building the product and about a week working out who would buy it. I help B2B SaaS and AI founders find the people who will pay, and the way to reach them. If you're still reading, you already know the pain of building something, but having no idea where to find your next 10 users. I help you find the next 100. You've made a few posts on reddit, got them taken down for self-promotion. Made a post on LinkedIn to 5 likes, and 3 of them are from your friends who would never use the product. That's why you need me. To help you find who your customers are, where they are, and how best to convince them to use your product. Here's how I work through that with you. The first week goes on finding the people who already have the problem you solve, where they spend their time, and what would make them pay. You see that work before you commit to anything bigger. Most founders need one channel: one place where their buyers already gather, where you can grab attention and win the traffic. It's usually a place you haven't thought of. You might be looking at Google Ads and SEO while the people who'll pay you are sitting in a LinkedIn group for Product Hunt makers. I find that one place for your product, and we win it before adding a second. If the product is the problem, you'll hear it from me in week one, with the reason. For a clinic software company, this work took demo conversions up 35%. At liteWill, website traffic grew 200% and trial sign-ups grew 150% while I led product marketing. Tools I use: ✅ Claude Code, Codex, MCP servers, AI agents ✅ ChatGPT, Claude, Gemini, Perplexity ✅ Clay, Apollo, Hunter ✅ Remotion, HeyGen, ElevenLabs, ffmpeg ✅ Cloudflare, GitHub, Supabase, Notion ✅ Google Analytics, GA4, PostHog, Amplitude, Mixpanel, Microsoft Clarity ✅ SEMRush, Ahrefs, SurferSEO, Ubersuggest ✅ ActiveCampaign, ConvertKit, SendinBlue, Brevo, Mailchimp, Customer io ✅ Hubspot, Salesforce, Zoho ✅ Hotjar, CrazyEgg, Optimizely, VWO ✅ Meta Ads Manager ✅ Excel, Google Sheets If you need more people to use and pay for your product, message me and we'll work out who they are.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $7.4k
Billed in all: $108,762$109k
$1.1k in the last 6 months
Across 81 contracts
Earnings, last 30 days
Skill rankings: Top 8% in Content Planning
Ranked by MRR among everyone on Upwork with the skill.
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