Rahul B.

✅ October win: cut CAC by 40% for a supplement DTC brand. ✅ Not from a bigger budget. From better ad angles. ✅𝐑𝐚𝐫𝐞 𝐇𝐲𝐛𝐫𝐢𝐝: Creative Strategist + Meta Media Buyer + Static Ad Designer/DR Copywriter ⭐️ I research WHY people buy, find winning angles, write the copy, design the static that stops the scroll, structure the campaign to scale, and iterate based on data. You don't need a copywriter, a designer, and a media buyer. You need one person who owns the entire revenue engine. What I Actually Do For You: 1. Research & Strategy: Deep dive into competitors, reviews, comments, and market gaps to uncover winning ad angles your competitors are missing. 2. Creative That Converts: I write scroll-stopping copy and design high-CTR static ads myself. No waiting for designers. No generic AI copy. 3. Campaign Architecture That Scales: Clean, scalable structure for testing and scaling. No messy CBOs that burn budget. 4. Analyse, Iterate, Scale: I live in the data. I kill losers fast, double down on winners, and make the hard decisions that turn $1 into $3. Your competitor has one ad they won't turn off. It's been running since your last haircut 😀 I'll show you why. Free. Send me your brand name. 𝐈𝐧 𝟐𝟒 𝐡𝐨𝐮𝐫𝐬, 𝐲𝐨𝐮 𝐠𝐞𝐭 𝐚 𝐅𝐑𝐄𝐄 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐀𝐮𝐝𝐢𝐭, 𝐚 𝐯𝐢𝐝𝐞𝐨 𝐭𝐞𝐚𝐫𝐝𝐨𝐰𝐧, and 3 angles your competitors aren't running. $177K from $6K in ad spend for a health brand. Same budget. New angles. That's what a creative strategist does. I'm Rahul, a Creative Strategist based in India. Meta Ads Specialist too, over a decade in paid social. I work with DTC ecom brands. Supplements, skincare, women's health. A decade as a Creative Strategist in the hardest niches out there. $21M+ in tracked client revenue. 50+ brands. Ten years doing this. $149K from $5.5K in spend. That's 27x. Not from a bigger budget. From a better angle. Your next winning ad isn't in the Ads Library. It's in what your customer already believes. Find that belief, you've got your angle. That's the whole job of a Creative Strategist. Turn what people already believe into angles worth testing. Kill the ones that don't work. Recent results (proof on request): Health and wellness: $149K on $5.5K. 27x ROAS. Home appliances: $377K on $20K. 18x. Food DTC: $299K on $18.5K. 16x. Furniture: $100K on $8.7K. 11x. One apparel brand: $850K+ managed spend, doing $1.4M+ a year. 100% Job Success Score. Top 5 on Upwork for Creative Strategist. Why most Creative Strategists fail? Most never touched media buying. They hand off pretty briefs. Cold traffic kills those fast. Then they blame targeting. But the real problem's the angle. I came up through media buying first. Creative Strategist second. I know which metrics punish weak creative before I write a line. How I work Mine reviews, comments, surveys, competitor ads. Find the belief that has to shift before the sale. Build angles on mechanism and direct response principles. Write hooks that earn the next three seconds. Map a testing plan to your real data. Watch hook rate, hold rate, CTR, CPA. Kill losers fast. What you actually get A brief that names the exact belief shift. Not a vague note your editor has to guess at. A hook bank, not one hook. 5-8 variations per concept, so you're testing real difference. A kill list too. Half this job is telling you what to stop running. "Fine" creative still bleeds your budget. Straight feedback on your account. If targeting's the problem, I'll say targeting. If it's creative, that's on me. Where I learned this Supplements, skincare, women's health. Cold, skeptical buyers. A weak angle dies in 48 hours here. No budget hides it. That's the training ground. Not agency theory. Real accounts, real spend, fast feedback. Who this is for DTC brands on Meta spending $10K+/month. You need fresh angles, lower CAC, and a real testing system. Retainer or full time, either works. Rahul Tags: Creative Strategist for Meta Ads, Best Creative Strategist, Creative Strategist for DTC Brands, Top Creative Strategist for DTC Brands, Creative Strategist & Meta Ads Expert, Performance Creative Strategist, DTC Ad Creative Strategist, Direct Response Copywriter, Creative Strategist for DTC Supplement & Wellness Brands, Growth Strategist Meta Ad Scripts, Brand Strategist, Brand Architect, Creative Strategist for DTC Skincare & Supplement Brands, Meta Ads Creative Strategist | DTC Supplements & Wellness Creative Strategist | Meta Ads | Ad Angles | Hook Writing | Direct Response Copywriting | Creative Testing | DTC Ecommerce