Arlive Lei P.

Digital Marketing professional with 6+ years of experience across B2B, FMCG, and agency environments specializing in content creation, social media management, and multi-channel digital marketing support. I help brands create engaging, audience-focused content across LinkedIn, Instagram, Facebook, TikTok, email, blogs, and websites. My experience includes social media management, content writing, graphic design, short-form video creation, email marketing, campaign support, support for paid media execution, and performance reporting for both global and Australian-based clients across various industries. Previously, I worked with a Japanese market research company supporting digital marketing campaigns across 12 Asian markets, where I created insight-driven content, blogs, newsletters, social media campaigns, and podcast content focused on consumer behavior and market trends. I’ve also supported global consumer brands including Nespresso through campaign coordination and digital marketing operations. Tools & Platforms: • Canva Pro • CapCut Pro • HubSpot • Figma • Adobe Photoshop • Later & Metricool • Google Analytics • ChatGPT & AI-assisted workflows I’m highly adaptable, detail-oriented, and passionate about creating content that not only looks good, but also communicates clearly and supports brand and marketing goals.