Emma W.

Find the brand positioning only YOU can own, then launch the website that proves it. I’m the brand consultant and positioning specialist who develops brands that aren’t a checkbox exercise; they’re the backbone of your entire growth strategy. The exact positioning framework we’ll follow took an InsureTech start-up from zero customers to insuring over $1 billion in revenue in 6 months. You might be here because: Your business has evolved, but your messaging hasn’t evolved with it Your website sounds like every competitor, or like an AI tool wrote it You want to be the no-brainer, premium offer in your market, but customers just aren’t buying it A new ad campaign on its own won't fix any of these. The problem sits behind the copy and the visuals. It’s in your positioning. WHAT WE CAN WORK ON Brand positioning & messaging strategy: customer research, competitor audits, and the white space you can own Brand voice & messaging guide: your mission, values, tone of voice, the words you do and don't use, and customer profiles Website copy & wireframes: high-converting copy and website strategy that actually sells Sales funnels: executing your brand beyond your core website HOW IT WORKS As your brand consultant, I don’t just hand over a strategy deck and leave you to it. We work together in three ways: 1. Deliverables: we can work on everything from - A brand book your whole team can rally behind - To messaging strategy and conversion copy for your entire website and key sales assets 2. Strategic Partnership: I’m your sounding board for every decision that impacts your brand… - Weekly alignment calls - Strategic thinking outside the scope of the deliverables - On-call for strategy support - Training on your brand strategy 3. Project Management: - Project management across all collaborators - Design and development, with my partner designer or yours - Anything else the strategy calls for WHAT CLIENTS SAY “Emma starts with the customer journey and messaging, building the wireframe through the copy before design even begins. That strategic sequencing is the secret weapon. … It also dramatically reduces rounds of rework because the thinking and flow are correct before development begins.” Maryellen Torres, TruBlue “Emma was exactly what a brand relaunch needs – sharp, strategic, and reliable. … Emma brought a level of strategic thinking that went well beyond pure writing.” Piera Carchedi, Hightekers “It was honestly hard to find anything worth using my revisions on. So much so that she (correctly) stuck to her guns and pushed back when I was wrong about a change.” Sam West, Central Workflow Ready to turn your brand into a growth engine? Send me a message and let’s talk.