Emiliano B.

I am a results-driven Growth and Conversion Rate Optimization (CRO) leader with over a decade of experience in driving impactful A/B testing, building testing frameworks, and maximizing conversion rates across digital platforms. Currently, as Sr. Growth Product Manager at CookUnity, I lead efforts in optimizing conversion funnels through rigorous testing and tailored landing page strategies, resulting in an 8% conversion rate increase and 15% lift in net revenue per user. My background includes managing high-stakes experimentation for user acquisition at CookUnity and pioneering the first automotive e-commerce platform in Argentina with Peugeot-Citroen. I specialize in creating and scaling A/B testing frameworks, leading cross-functional teams to execute data-driven tests that have consistently increased conversions—70% YoY at CookUnity—and reduced CAC by 50%. With hands-on expertise in technical SEO, funnel optimization, and programmatic landing page development, I focus on transforming user insights into actions that drive business growth. I’m passionate about leveraging analytics to refine user journeys and exceed conversion benchmarks.