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Deepali W.

Deepali W.

Senior UI/UX Designer | Ecomm & Shopify CRO Specialist | Figma Expert

"Turning creativity into measurable impact through smart UI/UX, optimized Shopify experiences, and powerful graphic design. Hi, I’m Deepali — a Senior UI/UX Designer, Shopify Specialist, and CRO-focused eCommerce Designer dedicated to helping brands turn creativity into measurable business impact. From past 6 years, I’ve worked with DTC brands, premium eCommerce stores, and Shopify founders to create seamless digital experiences that feel beautiful, intuitive, and conversion-driven. My approach blends research-backed UX, strategic Figma design, and Shopify CRO best practices to craft storefronts that increase revenue, boost retention, and reduce friction across the customer journey. 💡 What I Do Best : I specialize in designing high-converting, visually compelling, and strategically optimized Shopify stores, focusing on: -UI/UX Design for Shopify & eCommerce -Conversion Rate Optimization (CRO) - Product listing and Manage sku -Product Page (PDP) & Landing Page Redesigns -User Flows, Wireframes & Figma Prototypes -Storefront UX Audits & CRO Recommendations -Branding, Visual Design & Graphic Enhancements Whether you're launching a new store, refreshing your current design, or scaling a high-growth brand, I create experiences that are not just beautiful — but purpose-driven and optimized for performance. 🎯 My Design Philosophy Great design isn’t just aesthetics — it’s psychology, strategy, and storytelling. Every UX decision I make is backed by: ✔ Customer behavior data ✔ Modern eCommerce trends ✔ Industry-best CRO principles ✔ Brand positioning & visual direction 🛍️ Shopify Expertise From premium themes to fully custom Liquid sections, I work closely with Shopify merchants to create: ✔High-converting Homepages ✔Persuasive Product Pages (PDP) ✔Clean, optimized Collection Pages ✔Strategic Landing Pages for campaigns ✔Smooth Checkout & Cart Experiences ✔Mobile-first responsive layouts I speak the language of designers, developers, and marketers — making collaboration seamless. 🚀 Let’s Build Something Exceptional If you're looking for a designer who blends creativity with strategy — and cares about results as much as aesthetics — I’d love to collaborate. 📥 Send me a message, and let’s bring your vision to life.

🇮🇳Yamunanagar, India$20/hr100% JSS4.84 (32)Since Jun 2019

Earnings and projects

MRR
$9

Last 6 months ÷ 6

World#173,192 / 412k
🇮🇳Country#18,282 / 45.9k
Revenue, last 30 days
$0

Last 6 months: $52

Total earnings
$19k

Billed in all: $20k

World#143,531 / 412k
🇮🇳Country#19,292 / 45.9k
Per project
$419

$17 in the last 6 months

World#199,528 / 412k
🇮🇳Country#24,576 / 45.9k
Projects, last 6 months
3
0% fixed100% hourly
World#66,481 / 412k
🇮🇳Country#7,740 / 45.9k
Projects in all
46

Across 51 contracts

24% fixed76% hourly
World#66,422 / 412k
🇮🇳Country#10,780 / 45.9k

Earnings, last 30 days

$19.7kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$19.4k$19.6k$19.8k$20.0kOct 9Oct 24Nov 8

Skill rankings: Top 35% in UI Graphics

Ranked by MRR among everyone on Upwork with the skill.

  1. #109Ecommerce Site Setup198 freelancers · 🇮🇳 #41Top 55%
  2. #737UI Graphics2,081 freelancers · 🇮🇳 #96Top 35%
  3. #1,481Wireframing3,877 freelancers · 🇮🇳 #196Top 38%
  4. #2,400Shopify Theme4,613 freelancers · 🇮🇳 #758Top 52%
  5. #2,705UI/UX Prototyping6,982 freelancers · 🇮🇳 #466Top 39%
  6. #2,723Product Listings5,309 freelancers · 🇮🇳 #148Top 51%
  7. #2,849Conversion Rate Optimization5,165 freelancers · 🇮🇳 #471Top 55%
  8. #2,888Ecommerce Website6,126 freelancers · 🇮🇳 #716Top 47%