Deepali W.
Senior UI/UX Designer | Ecomm & Shopify CRO Specialist | Figma Expert
"Turning creativity into measurable impact through smart UI/UX, optimized Shopify experiences, and powerful graphic design. Hi, I’m Deepali — a Senior UI/UX Designer, Shopify Specialist, and CRO-focused eCommerce Designer dedicated to helping brands turn creativity into measurable business impact. From past 6 years, I’ve worked with DTC brands, premium eCommerce stores, and Shopify founders to create seamless digital experiences that feel beautiful, intuitive, and conversion-driven. My approach blends research-backed UX, strategic Figma design, and Shopify CRO best practices to craft storefronts that increase revenue, boost retention, and reduce friction across the customer journey. 💡 What I Do Best : I specialize in designing high-converting, visually compelling, and strategically optimized Shopify stores, focusing on: -UI/UX Design for Shopify & eCommerce -Conversion Rate Optimization (CRO) - Product listing and Manage sku -Product Page (PDP) & Landing Page Redesigns -User Flows, Wireframes & Figma Prototypes -Storefront UX Audits & CRO Recommendations -Branding, Visual Design & Graphic Enhancements Whether you're launching a new store, refreshing your current design, or scaling a high-growth brand, I create experiences that are not just beautiful — but purpose-driven and optimized for performance. 🎯 My Design Philosophy Great design isn’t just aesthetics — it’s psychology, strategy, and storytelling. Every UX decision I make is backed by: ✔ Customer behavior data ✔ Modern eCommerce trends ✔ Industry-best CRO principles ✔ Brand positioning & visual direction 🛍️ Shopify Expertise From premium themes to fully custom Liquid sections, I work closely with Shopify merchants to create: ✔High-converting Homepages ✔Persuasive Product Pages (PDP) ✔Clean, optimized Collection Pages ✔Strategic Landing Pages for campaigns ✔Smooth Checkout & Cart Experiences ✔Mobile-first responsive layouts I speak the language of designers, developers, and marketers — making collaboration seamless. 🚀 Let’s Build Something Exceptional If you're looking for a designer who blends creativity with strategy — and cares about results as much as aesthetics — I’d love to collaborate. 📥 Send me a message, and let’s bring your vision to life.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $52
Billed in all: $19,659$20k
$17 in the last 6 months
Across 51 contracts
Earnings, last 30 days
Skill rankings: Top 35% in UI Graphics
Ranked by MRR among everyone on Upwork with the skill.
- #109Ecommerce Site Setup198 freelancers · 🇮🇳 #41Top 55%🇮🇳#41 of 60
- #737UI Graphics2,081 freelancers · 🇮🇳 #96Top 35%🇮🇳#96 of 305
- #1,481Wireframing3,877 freelancers · 🇮🇳 #196Top 38%🇮🇳#196 of 573
- #2,400Shopify Theme4,613 freelancers · 🇮🇳 #758Top 52%🇮🇳#758 of 1,410
- #2,705UI/UX Prototyping6,982 freelancers · 🇮🇳 #466Top 39%🇮🇳#466 of 1,240
- #2,723Product Listings5,309 freelancers · 🇮🇳 #148Top 51%🇮🇳#148 of 287
- #2,849Conversion Rate Optimization5,165 freelancers · 🇮🇳 #471Top 55%🇮🇳#471 of 759
- #2,888Ecommerce Website6,126 freelancers · 🇮🇳 #716Top 47%🇮🇳#716 of 1,440