Mark B.

Market Research | Lead Generation & Nurturing | Marketing Automation | Business Development | Sales Prospecting | Social Media Outreach & Management | Travel Consultant & Flight Expert I have a diverse background in business development, market research, lead generation, sales outreach, marketing automation, and professional travel planning. I have worked with leadership, B2B sales teams, marketing teams, business clients, and individual travelers. What connects all of my experience is research and problem-solving. I enjoy digging into information, finding the right people or opportunities, comparing different options, and figuring out the most effective way to get things done. I always look for ways to make the sales process easier for the sales team and create a better experience for the customer. MARKET RESEARCH & LEAD GENERATION I have experience supporting sales and marketing teams by researching markets, identifying potential customers, finding decision-makers, and building targeted prospect lists. My experience includes: • Market, industry, company, and competitor research • B2B lead generation and prospecting • Account and decision-maker research • LinkedIn Sales Navigator research • Buyer intent and website visitor research • Lead qualification and segmentation • Contact research and data enrichment • Targeted list building • Event lead research and follow-up • CRM data management and cleanup • Excel data organization and reporting • Campaign and lead analysis I can research a target market, identify the right companies, find relevant contacts, qualify prospects, organize the data, and prepare leads for outreach. SALES OUTREACH & NURTURING I have hands-on experience creating and managing sales outreach campaigns from the initial contact through follow-up and lead nurturing. I can build sales cadences from the ground up, including planning the sequence, writing the messaging, setting up the workflow, and managing follow-ups. This includes initial introduction emails, value-based follow-ups, personalized messaging, objection handling, and messaging designed to move interested prospects toward a meeting, demo, or sales conversation. I also have experience with automated lead-generation workflows. This includes capturing leads from website activity or buyer intent signals, researching and qualifying contacts, enriching the data, and automatically adding prospects to CRM and sales engagement systems for follow-up. I believe good outreach should feel relevant and personal. The goal is not simply to send more emails, but to reach the right person with the right message at the right time. SOCIAL MEDIA OUTREACH I have experience using LinkedIn and professional networking platforms for B2B prospecting, social selling, and relationship building. This includes: • LinkedIn Sales Navigator research • Finding decision-makers and key contacts • Building targeted prospect lists • Personalized LinkedIn outreach • Connection and follow-up campaigns • Prospect engagement and qualification • Managing conversations and responses • Researching prospects before outreach TRAVEL PLANNING & FLIGHT RESEARCH I also bring 10 years of professional travel-agent experience, primarily working with international and business-class travelers. I have handled travel between the US, Europe, Asia, Australia, Africa, and South America. My strongest area is flight research and complex itinerary planning. I have extensive experience with Apollo and Sabre GDS and can build itineraries from scratch, from simple round trips to complex multi-city international travel. My experience includes: • International and business-class flight research • Fare and routing comparison • Complex multi-city itineraries • Apollo and Sabre GDS • Building flights from scratch • PNR creation and management • Adding services to reservations • Finding alternative and creative routings • Finding discounted and “hacker” fares • Combining airlines and award programs • Hotel and accommodation research • Payment processing and credit card verification • Managing bookings from start to finish I particularly enjoy the research side of travel. I don't just look at the most obvious flight options. I explore different airlines, airports, routes, fare combinations, and award programs to find the best balance of price, schedule, comfort, and convenience. WHAT I BRING I am organized, detail-oriented, resourceful, and comfortable working independently. Whether the task is finding qualified B2B prospects, researching a new market, building an outreach campaign, managing leads through a sales workflow, or finding the best flight for a complex international trip, I enjoy the process of researching the options and finding the best solution. I can help with market research, lead generation, sales prospecting, lead nurturing, sales automation, social media outreach, CRM and data management, travel planning, and flight research.