Kumar V.

Media Buyer & PPC Strategy | 14+ Yrs | Google & Meta | USD 53M+ Rev

I don't run "ads." I build profit engines. On a Google + Bing account that had run 15 years untouched, the search term reports held $21,852 in confirmed zero-return spend. I cut it, restructured nothing else major, and revenue rose 49% with no budget increase — traffic actually fell 3.5%. That's the job: diagnosis before spend. Most accounts don't have a scaling problem, they have a problem that looks like one. 14+ years. $53M+ in tracked client revenue. Top Rated Plus, 100% Job Success, 9,000+ hours on Upwork. Clients across the US, Australia, UAE, and Europe — including a US telehealth brand on Meta and TikTok and DTC brands on Shopify Plus. 🎯 What I Work On → Google Search, Shopping, Performance Max, YouTube — and Microsoft/Bing → Meta conversion campaigns, lead gen, and creative strategy → TikTok Ads — DTC and subscription models → Server-side CAPI, GA4, GTM — tracking that actually works → Creative strategy: hook, angle, offer, funnel logic — not just testing creatives → Post-click: landing page logic, offer framing, AOV and LTV → Attribution: Triple Whale, Northbeam, Hyros — blended MER, not platform ROAS 📋 Industries Lead generation (home services, real estate, healthcare, mortgage, recruitment) — B2B and SaaS — eCommerce (DTC, Shopify, jewelry, beauty, health devices, fashion) — Coaching and info products — Telehealth and regulated verticals — Financial services 🔄 How I Work You work with me. The person who writes your proposal is the person in your ad account in month 18 — no handoff, no account manager layer, same response speed in bad weeks as good ones. Most engagements run long. One agency engagement ran 2.4 years and 1,882 hours through Upwork; the end client stayed three years — the agency owner's words, on my profile: "nearly unheard of in the agency world." Another account is 2.5+ years and currently active. Long relationships happen when account knowledge compounds. Weekly optimization cadence. If something underperforms, you hear it from me first, with the reasoning. 🕓 Available until 4 PM EST daily. Partial Saturday coverage. 🚫 Not a fit → Setup-and-handoff projects — I run accounts, I don't hand them off → Guaranteed-results-by-week-one expectations → Performance-only or commission-only structures → Very early accounts should expect a diagnosis phase before scale promises — if you want certainty in week one, I'll tell you no on the call 📩 If this fits Message me with your monthly spend, platforms, and what isn't working. I'll respond within 24 hours.