Skip to content
BackNov 7
Sergey P.
Upwork badge

Sergey P.

eCommerce SEO Expert | Shopify, WooCommerce, Magento | AI SEO | GEO

Your store has the products, but organic search is not bringing enough of the right shoppers. Maybe a platform move cost you rankings, collection pages are thin or duplicated, Google indexes the wrong URLs, or competitors appear in AI answers and you do not. I fix that for eCommerce brands, mainly on Shopify. I am Head of SEO at UAATEAM, a digital marketing agency, and developers and content specialists from the agency join when a project needs them. Work you can check in my portfolio • WordPress to Shopify migration for a US luxury bathroom vanity retailer: 4,000+ pages, every old URL mapped to a 301 redirect, organic traffic up 52.43% after full reindexing. • Ongoing SEO work for a US eCommerce retailer since 2023, more than 1,600 hours on Upwork. • Technical recovery after a website migration for a natural cosmetics store. What usually holds an online store back Duplicate and thin product and collection pages, weak category structure, faceted navigation that wastes crawl budget, missing Product schema, slow Core Web Vitals, indexing and redirect problems. What I do • Technical SEO audits: crawlability, indexation, redirects, canonicals, site architecture, Core Web Vitals • Shopify SEO and WooCommerce SEO • Collection and product page optimization, internal linking, faceted navigation • Keyword research, search intent mapping, competitor analysis • Schema markup: Product, Review, FAQ, Organization • Migrations and replatforming: URL mapping, 301 redirects, post-launch indexing checks • International SEO and hreflang • Reporting in Google Search Console, GA4 and Looker Studio, tied to organic sales AI search visibility I also help stores appear in AI answers (Google AI Overviews, ChatGPT, Perplexity). I measure it with Ahrefs, Google Search Console and Bing Webmaster Tools and report what can actually be measured. It builds on solid SEO and does not replace it. How we work 1. Audit: I find what blocks rankings and what has the highest impact. 2. Roadmap: clear priorities, deliverables and who does what. 3. Implementation: technical fixes, on-page work, content and schema. 4. Reporting: regular updates and a monthly report on traffic, rankings and sales. I do not promise rankings. I set priorities by expected impact and report what changed. No vanity metrics. Best fit eCommerce and DTC brands that want steady organic growth over months, not a one-off fix, especially in home and furniture, jewelry, beauty, pet, fashion and auto. Next step Send me your store URL. I will review your visibility in Google and AI search and share 3 practical opportunities to improve rankings, traffic and organic sales.

🇺🇦Kharkov, Ukraine$46/hr100% JSS5.00 (2)Since Jun 2019

Earnings and projects

MRR
$1.9k

Last 6 months ÷ 6

World#24,090 / 412k
🇺🇦Country#1,301 / 14.3k
Revenue, last 30 days
$2.3k

Last 6 months: $11k

World#18,266 / 412k
🇺🇦Country#1,004 / 14.3k
Total earnings
$73k

Billed in all: $77k

World#54,457 / 412k
🇺🇦Country#3,402 / 14.3k
Per project
$15k

$5.7k in the last 6 months

World#9,642 / 412k
🇺🇦Country#734 / 14.3k
Projects, last 6 months
2
0% fixed100% hourly
World#88,918 / 412k
🇺🇦Country#3,419 / 14.3k
Projects in all
5
0% fixed100% hourly
World#266,042 / 412k
🇺🇦Country#10,266 / 14.3k

Earnings, last 30 days

$77.4k+$2.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$74k$76k$78kOct 8Oct 23Nov 7

Skill rankings: Top 5% in Magento

Ranked by MRR among everyone on Upwork with the skill.

  1. #66Schema Markup545 freelancers · 🇺🇦 #3Top 12%
  2. #67Ecommerce SEO Audit523 freelancers · 🇺🇦 #6Top 13%
  3. #85AEO Strategy367 freelancers · 🇺🇦 #2Top 23%
  4. #104SEMrush1,369 freelancers · 🇺🇦 #4Top 8%
  5. #116Magento2,249 freelancers · 🇺🇦 #13Top 5%
  6. #151Google Search Console1,908 freelancers · 🇺🇦 #9Top 8%
  7. #185Website Migration2,321 freelancers · 🇺🇦 #16Top 8%
  8. #215SEO Competitor Analysis2,229 freelancers · 🇺🇦 #6Top 10%