Gulfam A.

Mobile App Marketing Specialist | Apple Search Ads | Google Ads | Meta Ads | TikTok Ads | Snapchat Ads | ASO Expert I’m a Mobile App Marketing Specialist, Mobile User Acquisition Expert, and Performance Marketing Specialist with 8+ years of experience managing and scaling mobile app advertising campaigns. Throughout my career, I have managed $50M+ in advertising spend across multiple mobile apps, categories, markets, and acquisition channels. I specialize in Apple Search Ads, Google Ads, Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, Snapchat Ads, App Store Optimization (ASO), iOS User Acquisition, Android User Acquisition, App Install Campaigns, Subscription Acquisition, ROAS, LTV, CAC, CPA, CPI, and mobile app growth. 🏆 Top 1% Paid Advertising Expert 🏆 Top 1% Mobile Advertising Expert 🏆 Top 1% ASO Expert 🍎 Certified Apple Search Ads Expert 🔵 Google Ads Certified 🟣 AppTweak Certified ASO Expert 💰 $50M+ Advertising Spend Managed 📱 500M+ App Installs Across Client Portfolios What I deliver Full Apple Search Ads setup and restructure across Brand, Category, Discovery, and Competitor, with clean naming, match types, and negatives Apple Search Ads Ongoing optimisation across bids, search term mining, and creative sets mapped to Product Pages and Custom Product Pages Measurement aligned to SKAdNetwork and your MMP, with cohort tracking for LTV and payback and clear insight on subscription revenue ASO that supports paid performance with metadata research, A B tests, and Product Page optimisation to lift tap through and install rate Reporting in Looker Studio with weekly insights, actions, and a growth roadmap Selected results • More than 500M app installs delivered across client portfolios • Multiple App of the Day features and category rankings in the top 20 percent for Fitness, Photo and Video, and Productivity • Non brand scale at stable CPI through structured keyword expansion and creative iteration • Subscription uplift through Product Page optimisation, paywall testing, and audience refinement MOBILE APP EXPERIENCE I have worked across a wide range of mobile app categories, including: Gridwise – For Uber Drivers Whisk App LivU – Live Video Chat TikSave – Video Planner Cleaner Kit – Clean Up Storage Bloomberg Business News Daily Trend Micro Mobile Security TrainerFu – For Personal Trainers Canary Mail – Secure Inbox and AI Solitaire Time Warp – Card Game Hydratica – Water Reminder Expinotif – Expiration Dates Talklet – Speak English Ericall – International Call Natal – Pregnancy & Postpartum TouchTunes – Jukebox Music DismantlD – Machinery Parts CraneTrader – Cranes for Sale Midnight Rule – UK Tax ListingPix – Real Estate Camera This experience spans categories including fitness, productivity, utilities, finance, education, health, entertainment, social networking, business, real estate, travel, communication, lifestyle, and gaming. How I work • Apple Search Ads Discovery and goals that define target CPI or CPT, CPA, ROAS, and payback windows • Apple Search Ads & App Store Optimization Rapid build or rebuild with a clear test plan for keywords, creative sets, and product pages. • Apple Search Ads daily optimization and expansion with decisive negative management • Apple Search Ads Cohort analysis that links media, store, and subscription events into clear decisions Audit → Strategy → Build → Track → Test → Optimize → Scale I continuously optimize: Budgets + Bids + Keywords + Audiences + Creatives + Product Pages + Conversion Events I begin by auditing your advertising accounts, App Store/Google Play presence, tracking, attribution, creatives, keywords, funnel, and historical performance. Tools and stack Adjust or AppsFlyer or Branch, Firebase, Looker Studio, Numbers, SKAdNetwork Why Hire Me? You are not hiring a general media buyer. You are hiring a Mobile App Marketing Specialist and User Acquisition Expert who understands the complete app growth ecosystem: Apple Search Ads + Google Ads + Meta Ads + TikTok Ads + Snapchat Ads + ASO + Analytics + Attribution + LTV + ROAS Whether you need to launch mobile app campaigns, restructure an existing account, reduce CPI/CPA, increase subscriptions, improve ROAS, optimize ASO, or scale profitable user acquisition, I can manage the process from strategy through execution and ongoing optimization. Core Expertise Mobile App Marketing | Mobile User Acquisition | Apple Search Ads | Apple Ads | Google Ads | Google App Campaigns | Meta Ads | Facebook Ads | Instagram Ads | TikTok Ads | Snapchat Ads | ASO | App Store Optimization | iOS User Acquisition | Android User Acquisition | App Install Campaigns | Subscription Acquisition | Performance Marketing | App Growth | Keyword Research | Competitor Research | Custom Product Pages | Creative Testing | CRO | Cohort Analysis | LTV | ROAS | CAC | CPA | CPI | SKAdNetwork | SKAN | AppsFlyer | Adjust | Branch | Firebase | MMP | Looker Studio