Luis P.

Most businesses I work with have tried multiple agencies and freelancers. The results are usually the same: traffic with no conversions, or leads that don't close. I fix that. After years managing top accounts at Google, Criteo, and Booking, where I helped generate over $60MM in revenue for some of the world's biggest brands, I now apply the same performance marketing principles to help businesses build lead generation systems that actually work. My work spans Google Ads, Facebook Ads, Instagram Ads, and the broader Meta Ads ecosystem. But running ads is only part of it. I combine hands-on PPC campaign management with deep keyword research, conversion rate optimization, and customer acquisition strategy to improve results across the full funnel, not just inside the ad account. Recent results: • Livemore Mortgages has generated over 2,400 leads at an average CPL of £27.60, remaining around 31% lower than when we took over the account. • 1200+ leads at $21 CPL for a financial services firm (Island Equity Systems) • 400+ leads at £20 CPL with a 33% landing page conversion rate for a legal services client (NJS Solicitors) • 430 leads/month from scratch in 30 days for a SaaS product (Cookep) • 50% of total leads across all channels for a US AI legal tech startup (Cubby.law), at 20% of competitor CPL These are sustained wins, and they come from our repeatable system: 1. Know Your Customer: We start by understanding exactly who you're targeting, what drives them, and what stops them from converting 2. Eliminate Waste: We audit your funnel and cut what isn't generating qualified leads 3. Bottom-Up Optimization: Daily performance monitoring with rapid iteration and ongoing campaign optimization at every level 4. Standardize: What works gets applied across your account 5. Maintain & Scale: We double down on the 20% of campaigns driving 80% of results Because this process demands real focus, I take on a limited number of new clients each month. On our first call, I'll give you an honest assessment of your current situation and a concrete path to more and better leads. If I don't think we're a good fit, I'll tell you straight. Send me a message and let's talk. Based in Barcelona. Working with selected clients only. I don't do white-labeling for agencies.