Andres M.

𝗧𝗼𝗽 1% 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 & 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 | 𝗔𝗿𝘁 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 & 𝗜𝗹𝗹𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 A truly good branding does more than make a business look polished. It makes the business easier to understand, trust, and remember. I’m Andrés, an award-winning brand strategist, identity designer, and art director with over 10 years of experience. I help startups and established businesses turn complex ideas into clear, distinctive brands by combining research, positioning, storytelling, and design into one cohesive system. Before specializing in branding, I spent years working across illustration, graphic design, and creative direction. I also founded and directed a Studio for five years, leading projects across different industries, audiences, and visual styles. Clients usually come to me when they need to: • Build a new brand from the ground up • Reposition or modernize an existing identity • Define their brand strategy, audience, messaging, and market position • Create a logo and visual identity that feels original and relevant • Develop practical brand guidelines their team can actually use • Extend their identity into packaging, presentations, social media, websites, print, campaigns, or custom illustrations My process starts with questions—not design trends. I take the time to understand what the business offers, who it needs to reach, what competitors are doing, and where the strongest opportunity lies. From there, I develop strategic and visual directions grounded in research, explore concepts, test how they work in real applications, and refine the selected direction into a complete brand system. Because illustration is also one of my strongest skills, I can create custom characters, icons, patterns, artwork, and campaign visuals instead of relying on generic stock elements. My artistic background began with graffiti and urban culture, but years of professional work have made me highly adaptable across styles—from expressive and playful to minimal, technical, or premium. My experience includes projects in technology, SaaS, AI, Web3, B2B services, finance and tax-related businesses, fashion, lifestyle, food, entertainment, packaging, and consumer products. I work primarily with Adobe Illustrator, Photoshop, InDesign, Procreate, and Figma, choosing the right tools for each project rather than forcing every job into the same process. One recent client described the experience this way: “Andrés did a wonderful job, and his consulting sessions were really helpful. He provided the exact vision my business needed. I highly recommend hiring him.” I care deeply about the work people trust me with. You can expect honest communication, thoughtful creative decisions, organized delivery, and a brand built specifically for your goals—not a recycled style or a template. Whether you need brand strategy, a complete visual identity, art direction, or a designer who can carry the brand into every application, send me a message and tell me what you’re building and let's build it together.