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Liam M.
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Liam M.

Brand Identity & Logo Designer | Branding, Strategy + Web / UX Design

I design brand identities, logo systems and Webflow websites that help businesses build credibility, attract customers and scale with confidence. From logo design and visual identity systems to full website design and Webflow development, I create brands that look premium, communicate clearly and perform in real world use. With 10+ years of experience, I work with SaaS, tech and B2B companies, as well as early stage startups, helping turn ideas into clear, distinctive, scalable brands. My work combines brand strategy, visual identity design and modern website workflows ensuring everything is not only visually strong, but structured, consistent and built to last. I’ve also worked with teams in AI and emerging tech, giving me a strong understanding of how modern digital brands need to communicate and evolve. What I do: • Logo Design & Brand Identity Design
 Modern, scalable logo design and brand identity systems built to stand out and grow • Brand Strategy & Positioning
 Clear positioning, messaging and structure to define how your brand shows up • Website Design (Figma & Webflow)
 Conversion focused website design and Webflow development, built for performance • Visual Identity Systems & Brand Guidelines
 Typography, colour systems, layout systems and brand guidelines for consistency Why clients work with me: • 10+ years experience in brand identity design and logo design 
• Trusted by teams connected to Microsoft, Meta, Panasonic and more
 • Strong experience across SaaS, tech and modern digital businesses
 • Strategy led approach (not just surface level design) 
• Clear communication and structured process from day one
 • Weekly reporting and organised delivery Client feedback: “Liam has been absolutely and genuinely amazing. He has a fantastic work ethic, is approachable, knowledgeable, understanding and flexible — most importantly delivered a product which has blown us away.” — Fourseven Media “Liam is one of the easiest creatives I've ever worked with. His attitude and ability to take feedback and direction make him a dream to work with.” — NAACS My approach: The best brands aren’t built on trends. They’re built on clarity, positioning and strong visual systems. I focus on brand identity design and website design that is scalable, strategic and built for long term growth. Every decision is made to ensure your brand not only looks right, but works across digital platforms, real world applications and future growth. If you're building something ambitious, I’d love to hear about it.

🇬🇧Bolton, United Kingdom$60/hr100% JSS4.90 (75)Since Jun 2019

Earnings and projects

MRR
$1.7k

Last 6 months ÷ 6

World#27,178 / 412k
🇬🇧Country#596 / 10.7k
Revenue, last 30 days
$1k

Last 6 months: $10k

World#42,531 / 412k
🇬🇧Country#786 / 10.7k
Total earnings
$93k

Billed in all: $94k

World#42,674 / 412k
🇬🇧Country#974 / 10.7k
Per project
$686

$796 in the last 6 months

World#154,643 / 412k
🇬🇧Country#3,951 / 10.7k
Projects, last 6 months
13
92% fixed8% hourly
World#12,441 / 412k
🇬🇧Country#255 / 10.7k
Projects in all
135

Across 137 contracts

83% fixed17% hourly
World#18,396 / 412k
🇬🇧Country#440 / 10.7k

Earnings, last 30 days

$93.8k+$1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$92.5k$93.0k$93.5k$94.0kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Playful Tone

Ranked by MRR among everyone on Upwork with the skill.

  1. 3Playful Tone173 freelancers · 🇬🇧 #1Top 2%
  2. #11Colorful Style531 freelancers · 🇬🇧 #1Top 2%
  3. #14Branding Template334 freelancers · 🇬🇧 #2Top 4%
  4. #18Contemporary Style220 freelancers · 🇬🇧 #1Top 8%
  5. #34Minimalist841 freelancers · 🇬🇧 #5Top 4%
  6. #89Brand Positioning909 freelancers · 🇬🇧 #5Top 10%
  7. #90Typography2,054 freelancers · 🇬🇧 #5Top 4%
  8. #111Strategy1,499 freelancers · 🇬🇧 #5Top 7%