Charu N.
Meta & Google Ads Specialist | AI Video Creator & Editor | SEO Expert
Hey! I am Charu, a Digital Marketing Specialist helping businesses grow through Paid Advertising, SEO, and AI-powered video content. I focus on building data-driven marketing strategies that generate qualified leads, increase sales, improve ROAS, reduce acquisition costs, and build long-term organic visibility. ★ PAID ADVERTISING - META & GOOGLE ADS I manage performance-focused advertising campaigns designed to increase conversions while controlling CPA, CPL, and ROAS. Google Ads: • Search Ads • Performance Max • Shopping Ads • Display Ads • YouTube Ads • Remarketing & Retargeting • Keyword & Competitor Research • Conversion Tracking & Optimization Meta Ads: • Facebook & Instagram Ads • Lead Generation Campaigns • E-commerce & Sales Campaigns • Retargeting Campaigns • Audience & Funnel Strategy • Creative & Ad Copy Testing • Campaign Optimization • ROAS & CPA Optimization I also work with GA4, Google Tag Manager, Meta Pixel, and conversion tracking to ensure campaign decisions are based on accurate data. ★ SEO & ORGANIC GROWTH Paid advertising can generate immediate traffic, while SEO helps build sustainable organic visibility. I help businesses improve their search presence through: • Technical SEO Audits • Keyword Research • Competitor Analysis • On-Page SEO • Content Optimization • Local SEO • Google Business Profile Optimization • Website SEO • AI Search Optimization / GEO • Organic Traffic Growth My approach focuses on attracting the right audience, improving search visibility, and turning organic traffic into leads and customers. ★ AI VIDEO CREATION & EDITING I create AI-powered marketing videos and short-form content for paid advertising, product promotion, websites, and digital marketing campaigns. Services include: • AI Video Creation • AI Video Editing • Video Ads for Meta & Google • Product & Promotional Videos • Reels & Short-Form Videos • TikTok Videos • YouTube Shorts • UGC-Style Videos • AI Voiceovers • Captions & Subtitles • Ad Creative Variations • Marketing Video Content By combining advertising strategy with creative production, I can help businesses develop better-performing ad creatives instead of treating media buying and content creation as completely separate processes. ★ MY APPROACH Audit → Strategy → Launch → Test → Optimize → Scale I start by understanding your business, audience, offer, competitors, existing campaigns, website, and tracking setup. Then I create a strategy around the channels that make the most sense for your goals. Whether you need Google Ads, Meta Ads, SEO, AI video content, or a combination of these, my focus is on measurable business results. ★ WHY WORK WITH ME? ✔ Meta & Google Ads Management ✔ PPC & Performance Marketing ✔ SEO & Organic Growth ✔ AI Video Creation & Editing ✔ Ad Creative Development ✔ Conversion Tracking & Analytics ✔ Lead Generation ✔ E-commerce Marketing ✔ Data-Driven Campaign Optimization ✔ Paid + Organic Growth Strategy If you're looking for a specialist who can handle paid advertising, SEO, and high-quality AI marketing creatives under one roof, let's connect. 📩 Send me a message or invite me to your project, and let's discuss your growth goals. Skills: Google Ads, Meta Ads, Facebook Ads, Instagram Ads, PPC, Paid Advertising, Performance Marketing, Digital Marketing, SEO, Technical SEO, Local SEO, GEO, AI Search Optimization, AI Video Creation, AI Video Editing, Reels, TikTok Video Editing, YouTube Shorts, Video Ads, UGC Videos, Product Videos, Promotional Videos, GA4, Google Tag Manager, Meta Pixel, Lead Generation, Conversion Optimization, E-commerce Marketing
Earnings and projects
An estimate from an earlier read
Last 6 months: $1.4k
Billed in all: $12,794$13k
$227 in the last 6 months
Across 53 contracts
Earnings, last 30 days
No data since Nov 5, 2026.
Skill rankings: Top 27% in Search Engine Optimization
Ranked by MRR among everyone on Upwork with the skill.
- #257Retargeting712 freelancers · 🇮🇳 #53Top 36%🇮🇳#53 of 114
- #276Video Ad Campaign925 freelancers · 🇮🇳 #14Top 30%🇮🇳#14 of 35
- #509Media Buying1,414 freelancers · 🇮🇳 #49Top 36%🇮🇳#49 of 107
- #610Google Ad Manager1,806 freelancers · 🇮🇳 #190Top 34%🇮🇳#190 of 439
- #1,126Campaign Management3,111 freelancers · 🇮🇳 #136Top 36%🇮🇳#136 of 301
- #1,146YouTube Shorts3,159 freelancers · 🇮🇳 #42Top 36%🇮🇳#42 of 149
- #1,234UGC3,466 freelancers · 🇮🇳 #40Top 36%🇮🇳#40 of 96
- #1,450CapCut3,760 freelancers · 🇮🇳 #31Top 39%🇮🇳#31 of 83