Elicia L.

With 15+ years of experience in CRM consulting, development, and business operations, I help businesses build smarter systems, streamline processes and make technology work for them. I specialize in Salesforce, HubSpot, CRM architecture, business automation, AI-powered solutions, and system integrations. I've worked with startups, multi-million-dollar enterprises, and nonprofits across a wide range of industries, helping them implement, customize, and optimize their business systems. What sets me apart is my background in business operations and executive leadership. I don't just focus on the technical side of a project. I take the time to understand how a business operates, what challenges it's facing, and how technology can solve those problems without adding unnecessary complexity. HERE'S WHAT I SPECIALIZE IN: CRM Consulting & Architecture • Salesforce & HubSpot implementations, customization, and optimization • CRM migrations, data management, and system restructuring • Sales Cloud, Service Cloud, Field Service, Marketing Cloud, Experience Cloud • HubSpot Sales Hub, Marketing Hub & Service Hub • Zoho, Monday, Microsoft Dynamics, Insightly & GoHighLevel Business Automation & AI • AI-powered workflows and conversational AI integrations • Zapier, Make, n8n, Workato, Salesforce Flow & HubSpot Workflows • Lead management, process automation, and operational efficiency Development & Integrations • Apex, LWC, Aura, Visualforce, SOQL, JavaScript • REST/SOAP APIs, webhooks, and third-party integrations • QuickBooks, Stripe, Slack, Shopify, DocuSign, Mailchimp & more Reporting & Business Strategy • Custom dashboards, reporting, KPIs, and sales forecasting • Business process analysis, CRM strategy, and solution architecture • Project management, operational optimization, and user training Whether you're building a CRM from scratch, fixing an existing system, or looking to automate your operations, my focus is on creating practical, scalable solutions that make your business easier to run. Technology should work for your business, not the other way around. Have a project in mind? Let's connect and talk about it.