Daniel M.

My name is Daniel Macedo and I have been in the digital marketing space for 10 years, specializing in PPC Lead Generation involving Search Engine & Social Media Marketing platforms including Strategy, Implementation, Optimization and Analytics Reporting. I also have extensive experience consulting and making recommendations to improve ad creative, Conversion Rate Optimization, Organic ranking, and custom conversion setup/attribution using Google Tag Manager and GA4. If your project involves performing an audit to increase the quality or quantity of your PPC leads, building a lead generation strategy from scratch, overhauling your lead generation strategy using existing data, or optimizing your current approach through ongoing management and reporting, I'm happy to help! As a professional that has worked with clients and projects of all sizes, local & international, with budgets ranging from $1-100k/mo., my experience includes a wide variety of solution-oriented, data-informed approaches across several industries and business goals. My personal outlook is focused on a few key aspects to help PPC accounts maximize their return on ad spend: a heavily researched client-specific strategy, a keen eye on details and KPIs that ultimately make or break that strategy, a deep understanding of the product/service/audience, and continuously building for the long-term health of the strategy. I'm happy to connect over a video call to ensure that my experience is good fit and to provide some guidance on what to expect (timing, deliverables, communications, etc.) after the contract starts. I hope to work with you soon!