Kritika J.

Most teams track too much and learn too little. I help SaaS and product teams make sense of their data using Mixpanel, Amplitude, and GA4; from event tracking to tool implementation, funnel analysis, retention, A/B tests, etc. 🧠 I can help you: 1. Choose the right data infrastructure & tools for your stage and goals 2. Decide what to track, how to track it, and ensure clean, consistent data 3. Evaluate Mixpanel vs Amplitude vs GA4 vs Data Studio for your use case 4. Translate business goals into measurable KPIs and analytics frameworks 🧩 Core Expertise 1. Product Analytics Setup & Strategy (Mixpanel, Amplitude, PostHog, GA4) 2. Funnel, Cohort & Retention Analysis 3. SQL • BigQuery • CDP • Looker Studio Dashboard • PowerBI Dashboard 4. Event Taxonomy, Tracking Plans, Attribution, Data Engineering, Data Visualisation, KPI dashboards 🤝 Why Work With Me 1. Deep understanding of product, tech & business. Not just a freelancer, an advisor and well-wisher. 2. Structured, responsive, and outcome-focused 3. Turn data into clear, actionable growth levers 🏆 Notable Projects London Dating App — Designed entire data infrastructure, starting from Mixpanel to then configuring reporting using Segment, BigQuery, dbt, and Looker Studio (eventually moving to Power BI) Piktochart.com — Mixpanel implementation for product managers and cxos Digitail.com — Elaborate Looker Studio report for clinics across the US to keep track of their pet patients, staff, and clinic operations Guidde.com — Event tracking using server-side and cross-domain tracking to address 65% missing data. Spruce — Complete event tracking plan for the mobile and web app, followed by PostHog report configuration to help the sales team identify customers most likely to book their next clean session Rewards Flight Finder — App events tracking for android / apple and website followed by configuring Amplitude analytics for aligning team members on the company direction SignLab — Defining the data stack, followed by important events to track, ensuring the correctness of the tracking. To finally design detailed MixPanel dashboards, onboard the team and give growth team the direction for improving retention metrics. 10+ years building full modern data stacks for startups to Fortune 500s Book a consultation call today to explore if we can collaborate. 🤝