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Momina A.
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Momina A.

LinkedIn Ghostwriter| LinkedIn Profile Optimization |Personal Branding

I help founders, executives, consultants, and B2B leaders turn LinkedIn into a platform for authority, visibility, and business growth. Most LinkedIn profiles aren't bad. They're simply under-positioned. They don't clearly communicate what someone is known for, why they are credible, who they help, or why the right person should start a conversation with them. That's where I come in. As a top-rated Plus freelancer specializing in LinkedIn strategy, personal branding, and founder-led content, I help turn expertise into clear positioning, distinctive content, and a LinkedIn presence that supports real business objectives. A few numbers from my work: - 1.4M+ LinkedIn impressions generated for a client through ongoing content and positioning work. - 70K+ impressions in 48 hours from a single client post. - 3–4× profile-view growth achieved through strategic LinkedIn positioning and content. But I don't build brands around chasing impressions. I build them around the question: 'What should you be known for, who needs to know you, and what should happen when they discover you?' What I Do? -LinkedIn Profile & Positioning Headlines, about sections, experience, featured sections, and positioning strategy designed around your audience and commercial objectives. - Founder-led Content Strategy Content pillars, recurring formats, founder POVs, storytelling systems and editorial direction built around your actual expertise, not generic LinkedIn trends. - LinkedIn Ghostwriting & Content Creation Research, ideation, writing, editing and content development that turns your ideas, experiences, opinions and business knowledge into content that sounds like you. - Visual Content LinkedIn graphics, carousels and visual systems that make your brand recognizable while keeping the focus on the ideas. - Growth & Distribution Strategic engagement, audience development, content optimization and performance analysis so we're not simply publishing and hoping. Who I Work Best With? • Founders building investor or customer visibility • Consultants and professional-service businesses attracting clients • Executives building industry authority • VCs and investors developing their personal brands • Specialist B2B leaders who need complex expertise translated into clear content I currently work with international founder-led and B2B businesses, including a capital advisory firm, where I independently manage founder positioning, content strategy, thought leadership and content execution. I've also worked across technology, investment, consulting, healthcare and specialist B2B, often taking projects from: Research → Strategy → Ideation → Writing → Design → Publishing → Performance Analysis My approach is simple: I don't start with “What should we post today?” I start with: What should the market believe about you? Then we build the positioning, content and distribution system around that. If you need someone to simply fill a content calendar, I'm probably not the right fit. If you want someone who can understand the business, challenge the obvious ideas, find the interesting angles, and turn your expertise into a brand people remember, let's talk.

🇵🇰Faisalabad, Pakistan$25/hr100% JSS5.00 (2)Since Jul 2019

Earnings and projects

MRR
$1.7k

Last 6 months ÷ 6

World#27,718 / 412k
🇵🇰Country#3,199 / 52.9k
Revenue, last 30 days
$1.3k

Last 6 months: $10k

World#34,654 / 412k
🇵🇰Country#4,062 / 52.9k
Total earnings
$29k

Billed in all: $31k

World#112,300 / 412k
🇵🇰Country#10,455 / 52.9k
Per project
$2.9k

$3.4k in the last 6 months

World#56,847 / 412k
🇵🇰Country#3,939 / 52.9k
Projects, last 6 months
3
33% fixed67% hourly
World#66,479 / 412k
🇵🇰Country#13,400 / 52.9k
Projects in all
10
70% fixed30% hourly
World#201,797 / 412k
🇵🇰Country#33,132 / 52.9k

Earnings, last 30 days

$30.5k+$1.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$29k$30k$31kOct 8Oct 23Nov 7

Skill rankings: Top 4% in Ghostwriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #12LinkedIn Profile Headline & Summary216 freelancers · 🇵🇰 #5Top 6%
  2. #19LinkedIn Profile381 freelancers · 🇵🇰 #8Top 5%
  3. #21Company LinkedIn Profile399 freelancers · 🇵🇰 #6Top 5%
  4. #26Thought Leadership Content258 freelancers · 🇵🇰 #2Top 10%
  5. #31LinkedIn Profile Creation583 freelancers · 🇵🇰 #9Top 5%
  6. #44Personal Branding613 freelancers · 🇵🇰 #10Top 7%
  7. #55LinkedIn Development800 freelancers · 🇵🇰 #15Top 7%
  8. #59LinkedIn Profile Optimization833 freelancers · 🇵🇰 #22Top 7%