Jarrett M.
Meta & Google Ads Expert | Ecommerce, Lead Gen & Creative Strategy
$10M+ in managed ad spend across Meta, Google, and TikTok. $50M+ in tracked client revenue. I run paid ads plus the creative testing system that keeps them scaling. If you're spending on ads and not seeing consistent returns, the problem is rarely budget. It is structure, creative, tracking, and execution. That is what I fix. WHAT I DO Paid Ads Management - Meta Ads (Facebook and Instagram) from prospecting through retargeting - Google Search, Shopping, and Performance Max - TikTok Ads for ecommerce and lead gen - Budget allocation, testing, and scaling strategy - Weekly reporting and ongoing optimization Creative Strategy + Production - New creatives every month, with volume scaled to your ad spend (5 to 20+ per month) - Scroll-stopping hooks, angles, and direct-response copy - UGC-style concepts, static ads, video angles, and creative briefs - A testing system built to find winners and scale them Transparent Creative System You get access to a live Foreplay board where the whole creative strategy lives in one place: new concepts, hooks and angles, references, winning ads, testing priorities, and next-round iterations. No guessing, no random creative. Just a clear pipeline built around what the account needs next. Funnel + Growth Support - Landing page and offer recommendations - Audience and targeting refinement - Retargeting and conversion recovery - Tracking and data signal cleanup (pixel, CAPI, GA4) RESULTS - 60+ Upwork contracts with clients across ecommerce, supplements, apparel, legal, real estate, fitness, home services, SaaS, and local lead gen - Managed paid social for an automotive brand, a nutrition brand, and a golf apparel brand with full creative production included - Rebuilt account structure and creative testing for brands with inconsistent ROAS and turned them into predictable, scalable channels BEST FIT FOR - Ecommerce brands spending $3K+/month who want better creative and cleaner scaling - Service businesses that need qualified leads, not just clicks - Founders who want a clear testing and scaling system instead of guesswork - Accounts that need better structure, better creative, and cleaner reporting HOW I WORK 1. Audit the account, tracking, and creative 2. Rebuild structure and launch a creative testing sprint 3. Cut what loses, scale what wins, report every week You are not just getting someone to manage ads. You are getting a partner who understands campaign structure, creative direction, tracking, landing pages, and what actually moves paid media accounts forward. Send me your website and current monthly ad spend. I'll take a look and tell you where I see the biggest opportunities.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.2k
Billed in all: $61,267$61k
$403 in the last 6 months
Across 80 contracts
Earnings, last 30 days
Skill rankings: Top 14% in Ad Copy
Ranked by MRR among everyone on Upwork with the skill.
- #177Retargeting712 freelancers · 🇨🇦 #3Top 25%🇨🇦#3 of 12
- #217LinkedIn Campaign Manager902 freelancers · 🇨🇦 #10Top 24%🇨🇦#10 of 28
- #262Ad Copy1,861 freelancers · 🇨🇦 #3Top 14%🇨🇦#3 of 41
- #264Facebook Pixel Setup & Optimization1,163 freelancers · 🇨🇦 #3Top 23%🇨🇦#3 of 8
- #349Paid Media1,517 freelancers · 🇨🇦 #12Top 23%🇨🇦#12 of 44
- #350Media Buying1,414 freelancers · 🇨🇦 #5Top 25%🇨🇦#5 of 30
- #378Google Shopping1,118 freelancers · 🇨🇦 #6Top 34%🇨🇦#6 of 22
- #381Creative Strategy1,968 freelancers · 🇨🇦 #13Top 19%🇨🇦#13 of 52