Carl E.
Shopify Store Designer & Developer | Custom Themes, Pages & CRO
I design and build custom Shopify stores that load fast, look premium, and convert for brands that have outgrown templates and off-the-shelf apps. Top Rated Plus • 100% Job Success • $200K+ earned across 174 projects. I'm a US-based Shopify expert with years of hands-on development across Symmetry, Dawn, Horizon, Impact, Prestige, Foodie, and most modern OS 2.0 themes. I build custom Liquid sections, fix the things apps can't, and ship clean, schema-driven code your team can actually edit in the theme editor. What I do: • Custom theme design, customization & front-end development (Liquid, CSS, JavaScript) • Custom Liquid sections & blocks — schema-driven and merchant-editable • Custom landing pages, product page builds & mobile-first conversion (CRO) work • App integration & troubleshooting (Klaviyo, Judge.me, Appstle, Printify/Printful, Matrixify, and more) • Store migrations (BigCommerce → Shopify, theme-to-theme) • Page speed & Core Web Vitals optimization • Technical SEO (structured data, canonical fixes, Search Console diagnosis, redirect mapping) AI-powered work: • AI-assisted development — I use Claude Code and similar tooling to ship custom Liquid and JS faster, with tighter code quality than hand-coding alone • AI content & SEO at scale — bulk product descriptions, meta titles/descriptions, alt text, and structured data • AI features in-store — chatbots, smart search, product recommendation widgets, and custom OpenAI/Anthropic API integrations Why clients keep working with me: Clients consistently describe me as a clear communicator, reliable, detail-oriented, and committed to quality —backed by a 100% Job Success score and Top Rated Plus status. I'm responsive, easy to work with, and genuinely invested in your store's results. Let's talk: Send me your store URL or a short description of what you need, and I'll tell you exactly how I'd approach it — no obligation.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $51k
Billed in all: $258,748$259k
$1.5k in the last 6 months
Across 36 contracts
Across 198 contracts
Earnings, last 30 days
Skill rankings: Top 0.33% in Graphic Design
Top 1% in 16 of 19 skills, ranked by MRR among everyone on Upwork with the skill.
- #8Theme Customization1,836 freelancers · 🇺🇸 #3Top 0.44%🇺🇸#3 of 111
- #8Theme Development946 freelancers · 🇺🇸 #3Top 0.85%🇺🇸#3 of 60
- #11Website Customization2,423 freelancers · 🇺🇸 #5Top 0.45%🇺🇸#5 of 215
- #19Liquid1,844 freelancers · 🇺🇸 #7Top 1%🇺🇸#7 of 183
- #27Shopify Templates3,688 freelancers · 🇺🇸 #6Top 0.73%🇺🇸#6 of 267
- #31Page Speed Optimization3,190 freelancers · 🇺🇸 #12Top 0.97%🇺🇸#12 of 210
- #38Shopify Theme4,613 freelancers · 🇺🇸 #10Top 0.82%🇺🇸#10 of 328
- #39Shopify Plus3,236 freelancers · 🇺🇸 #14Top 1%🇺🇸#14 of 250