Skip to content
BackNov 7
Carl E.
Upwork badge

Carl E.

Shopify Store Designer & Developer | Custom Themes, Pages & CRO

I design and build custom Shopify stores that load fast, look premium, and convert for brands that have outgrown templates and off-the-shelf apps. Top Rated Plus • 100% Job Success • $200K+ earned across 174 projects. I'm a US-based Shopify expert with years of hands-on development across Symmetry, Dawn, Horizon, Impact, Prestige, Foodie, and most modern OS 2.0 themes. I build custom Liquid sections, fix the things apps can't, and ship clean, schema-driven code your team can actually edit in the theme editor. What I do: • Custom theme design, customization & front-end development (Liquid, CSS, JavaScript) • Custom Liquid sections & blocks — schema-driven and merchant-editable • Custom landing pages, product page builds & mobile-first conversion (CRO) work • App integration & troubleshooting (Klaviyo, Judge.me, Appstle, Printify/Printful, Matrixify, and more) • Store migrations (BigCommerce → Shopify, theme-to-theme) • Page speed & Core Web Vitals optimization • Technical SEO (structured data, canonical fixes, Search Console diagnosis, redirect mapping) AI-powered work: • AI-assisted development — I use Claude Code and similar tooling to ship custom Liquid and JS faster, with tighter code quality than hand-coding alone • AI content & SEO at scale — bulk product descriptions, meta titles/descriptions, alt text, and structured data • AI features in-store — chatbots, smart search, product recommendation widgets, and custom OpenAI/Anthropic API integrations Why clients keep working with me: Clients consistently describe me as a clear communicator, reliable, detail-oriented, and committed to quality —backed by a 100% Job Success score and Top Rated Plus status. I'm responsive, easy to work with, and genuinely invested in your store's results. Let's talk: Send me your store URL or a short description of what you need, and I'll tell you exactly how I'd approach it — no obligation.

🇺🇸Orange Park, United States$60/hr100% JSS4.75 (91)Since Jul 2019
GlobeUpwork

Earnings and projects

MRR
$8.4k

Last 6 months ÷ 6

World#1,897 / 412k
🇺🇸Country#829 / 62.1k
Revenue, last 30 days
$8.2k

Last 6 months: $51k

World#2,238 / 412k
🇺🇸Country#938 / 62.1k
Total earnings
$252k

Billed in all: $259k

World#10,491 / 412k
🇺🇸Country#2,739 / 62.1k
Per project
$1.4k

$1.5k in the last 6 months

World#99,925 / 412k
🇺🇸Country#16,983 / 62.1k
Projects, last 6 months
34

Across 36 contracts

69% fixed31% hourly
World#2,190 / 412k
🇺🇸Country#409 / 62.1k
Projects in all
181

Across 198 contracts

54% fixed46% hourly
World#11,715 / 412k
🇺🇸Country#2,028 / 62.1k

Earnings, last 30 days

$259k+$8.2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$250k$255k$260kOct 8Oct 23Nov 7

Skill rankings: Top 0.33% in Graphic Design

Top 1% in 16 of 19 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #8Theme Customization1,836 freelancers · 🇺🇸 #3Top 0.44%
  2. #8Theme Development946 freelancers · 🇺🇸 #3Top 0.85%
  3. #11Website Customization2,423 freelancers · 🇺🇸 #5Top 0.45%
  4. #19Liquid1,844 freelancers · 🇺🇸 #7Top 1%
  5. #27Shopify Templates3,688 freelancers · 🇺🇸 #6Top 0.73%
  6. #31Page Speed Optimization3,190 freelancers · 🇺🇸 #12Top 0.97%
  7. #38Shopify Theme4,613 freelancers · 🇺🇸 #10Top 0.82%
  8. #39Shopify Plus3,236 freelancers · 🇺🇸 #14Top 1%