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Abdullah W.
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Abdullah W.

Facebook Conversion API & Server Side Tracking | GA4, GTM, Google Ads

Meta says one number, Shopify says another and Google Ads shows leads you can't trace back to an ad. That's a conversion tracking problem, and it costs you budget every day because the ad platforms are optimizing on bad data. I'm a conversion tracking specialist, Top Rated with 100% Job Success. I set up and fix Facebook (Meta) Conversion API, server side tracking, GA4, Google Ads conversion tracking, Triple Whale and Hyros so every purchase and lead is counted once, matched properly and attributed to the right ad. What I set up and fix: Facebook Pixel and Conversion API (CAPI) setup with proper event deduplication and high Event Match Quality Server side tracking and server side tagging with Google Tag Manager on Stape for purchases, leads and custom events GA4 setup for ecommerce and lead tracking, GA4 on Shopify, cross domain tracking and Consent Mode v2 Google Ads conversion tracking, Enhanced Conversions, GCLID capture and offline conversion tracking Triple Whale pixel setup and reconciliation against Shopify and Meta Hyros setup and attribution fixes for high ticket and ecommerce funnels RedTrack and other postback integrations CRM and checkout data sent back to the ad platforms from GoHighLevel, Kajabi, Typeform and Checkout Champ Recent work: Rebuilt Facebook Conversion API tracking across 15 plus funnels with broken deduplication, reaching 94% CAPI coverage and 9.3/10 Event Match Quality. Server side purchase tracking on Stape for a Shopify and Checkout Champ brand, plus an audit of their Triple Whale attribution. RedTrack postback conversions forwarded through a Stape server container. Kajabi payments sent to the Facebook Conversion API as Purchase events through Make. I don't run ads or make creatives. I build the tracking your ads depend on, test it end to end and document it so your team can maintain it. Send me what you're seeing in Events Manager, GA4 or Triple Whale and I'll tell you where it's breaking.

🇵🇰Rawalpindi, Pakistan$35/hr100% JSS4.48 (6)Since Jul 2019

Earnings and projects

MRR
$639

Last 6 months ÷ 6

World#67,643 / 412k
🇵🇰Country#8,234 / 52.9k
Revenue, last 30 days
$334

Last 6 months: $3.8k

Total earnings
$8.1k

Billed in all: $8.7k

World#213,932 / 412k
🇵🇰Country#23,451 / 52.9k
Per project
$674

$767 in the last 6 months

World#155,990 / 412k
🇵🇰Country#15,365 / 52.9k
Projects, last 6 months
5

Across 6 contracts

50% fixed50% hourly
World#41,746 / 412k
🇵🇰Country#8,942 / 52.9k
Projects in all
12

Across 13 contracts

62% fixed38% hourly
World#183,649 / 412k
🇵🇰Country#30,371 / 52.9k

Earnings, last 30 days

$8.7k+$334 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$8.2k$8.4k$8.6k$8.8kNo dataOct 8Oct 23Nov 7

Read once a week before Oct 22, 2026, daily since. Dotted: longer than usual between two readings. Hatched: over two weeks without one.

Skill rankings: Top 17% in Web Analytics

Ranked by MRR among everyone on Upwork with the skill.

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  6. #74Ecommerce Purchase Tracking302 freelancers · 🇵🇰 #7Top 25%
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  8. #116Pixel Setup & Optimization593 freelancers · 🇵🇰 #21Top 20%