Matej D.

I help DTC ecommerce brands scale Meta through senior media buying, creative strategy and structured testing - not just campaign optimization. 9+ years in paid acquisition. $100M+ managed across Meta & TikTok. I've worked directly with founders, CMOs, creative teams and in-house growth teams at scaling US and European DTC brands. A few results: Scaled a US Meta account from $30k → $300k/month in 4 months Helped grow a DTC brand from ~$8M → $25M+ in annual revenue while owning Meta/TikTok media buying, creative strategy and CRO Managed $385k–$1M/month in Meta spend for a US DTC brand Helped an EU supplement brand scale from ~€3k/day to $25M+ annual revenue Worked on the growth of a US brand that scaled from $0 → ~$50M ARR in 17 months Currently oversee paid acquisition and strategy across multiple DTC brands with $3.3M+ in combined monthly spend My strongest verticals: Health & Wellness | Supplements | Beauty & Skincare | Women's Health | Apparel & Fashion WHERE I ADD THE MOST VALUE META ADS & MEDIA BUYING I manage and scale Meta as a business growth channel, not an isolated ad account. That includes campaign structure, budget allocation, scaling, testing strategy, performance analysis, forecasting and identifying where the next incremental dollar should go. I've managed accounts from early scaling stages through $1M/month+ in paid spend. CREATIVE STRATEGY & TESTING At scale, creative is usually a bigger growth constraint than another Ads Manager tweak. I analyze: concepts and angles hooks and messaging awareness levels UGC, video and static formats offers landing-page alignment winning vs. losing creative patterns Then I turn performance data into clear testing priorities and execution-ready briefs for your creative team. I can also help build the system behind creative testing: hypotheses, testing roadmaps, creative backlogs, naming conventions, performance reviews and winner-iteration frameworks. CRO & LANDING PAGES Sometimes your Meta account isn't the problem. I've worked hands-on with landing pages, advertorials, offer positioning, funnel strategy and CRO testing. If the real constraint is conversion rate, offer, messaging or customer journey, I'll tell you rather than endlessly changing campaigns. ATTRIBUTION & MEASUREMENT I work with measurement and attribution across tools including Triple Whale, Hyros, Northbeam, GA4 and Shopify. The objective isn't to find one dashboard that is "100% correct." It's to build enough reliable signal to make better decisions about spend, creative, CAC, MER, contribution margin and growth. SENIOR DTC GROWTH SUPPORT I can work as: hands-on Meta media buyer paid acquisition lead creative strategist senior advisor to your existing media buyer/team fractional growth partner to a founder or CMO Meta + creative account auditor My background goes beyond Ads Manager. I've led teams, worked directly with CEOs and CMOs, hired marketers, managed creative processes and contributed to broader ecommerce growth strategy. BEST FIT We'll probably work well together if: you're an established DTC/ecommerce brand you're already spending meaningful budget on Meta you have a product with proven demand you have an internal or external creative production capability performance has plateaued and you're unsure what the next scaling lever is you want someone senior enough to challenge assumptions rather than simply execute tasks I'm especially well suited to brands in health, supplements, beauty, skincare, women's health and apparel. If you're looking for someone to simply launch campaigns cheaply, I'm probably not the right fit. If you're looking for someone who can connect media buying, creative performance, CRO and the economics of the broader ecommerce business, that's where I'm most useful. Send me your: niche approximate monthly Meta spend biggest growth constraint right now I'll tell you where I'd look first and whether I think I'm a good fit. Looking forward to begin, Matej Draksler