Alex V.

Most product teams try to fix “bad UX” at the screen level, when it’s the structure underneath that’s causing all the problems. A polished UI can still sit on top of an unclear, unaligned system. I help teams slow down, zoom out, and rediscover the true shape of their product. It’s a kind of information archaeology — digging beneath the interface to uncover the structures, patterns, and relationships that actually drive the experience. Here’s how I can help: 🔍 UX audits I pinpoint where users get stuck and why. Then I provide clear, actionable recommendations for fixing it so conversions and engagement goes up. 🗺 Product clarity sprints Together, we map the core pieces of your system, how they relate, what actions they support, and the data each piece needs. With this shared understanding, design decisions become easier and the product experience feels more connected. ✏️ Content design support I offer UX writing and user research support for new products, features, and launches. Overall “look” feeling solid but the words leave something to be desired? I’m your person. My approach is collaborative and deeply curiosity-driven. I un-spaghetti big, tangled systems into experiences people can actually understand, so teams can build with more confidence and intention. Past clients are saying: 💫 "Alex's work and communication is amazing! Not only was her work great, she kept us in the loop, and made clear documentation and reports of her insights. Would absolutely hire her again!" — Parker Sorenson, Director, Conversion Optimization 💫 "Alex delivers high quality UX copy that gives your a product a voice, makes it more intuitive, and drives the desired user behaviors. Not only can she execute work, she can define and elevate your strategy." — Rick T., Head of Technology 💫 "Alex was extremely communicative and collaborated well with every single team member, no matter their role. With her help, we got our website and brand/voice to a much better, credible, and more authentic place." — Stephanie W., General Manager