Cathy F.

EXPERIENCED B2B MARKETER READY FOR YOUR PROJECT Hi there! I'd love to help you with your B2B marketing initiatives. I have deep experience in SaaS, tech, funded startups, and organizations looking for marketing leadership. I'm a former CMO/Senior Marketing leader now turned freelancer. I left the corporate world in 2020 and now offer marketing consulting services for growing organizations that need experienced marketing leadership without the fully-burdened cost of a full-time marketing professional. TOP MARKETING SKILLS You're looking for marketing leadership that drives growth and revenue across the full-funnel cycle. This means you need an experienced professional with a broad spectrum of skills. Mine include: * Go-To-Market Strategies * Strategic Planning * Brand Management, Positioning and Messaging * PR, Social and Events * Digital Marketing * Sales Enablement * Marketing Team Development * Lead Gen * Inbound, Outbound, ABM * Collateral and Messaging * Budget Management * Metrics and KPIs * SaaS Marketing * Retention, Expansion and Loyalty * Hubspot CMS and Automation * Copywriting for ebooks, white papers, emails, and websites * Content Marketing * Email Marketing * Value Propositions * Ideal Company Profile + Persona Development Thanks for looking! **************** I'm Cathy Foster, a results-oriented senior marketing leader with the experience you're looking for to drive growth and revenue across your entire marketing funnel. Don't have a marketing funnel? Not sure about growth and revenue? Hmmm... then, we definitely need to talk! Working with me as a freelancer is a great opportunity to benefit from my experience and get established the right way. I can save you YEARS of struggling through agencies and DIY efforts. I've served companies large and small at every senior marketing level from manager to CMO. I've built multiple marketing teams. I've launched SaaS products and acquired millions of users. I know how to deliver results through marketing support across the entire buyer journey and customer experience. Over more than 25 years in B2C and B2B marketing, my marketing career has taken me coast to coast and around the world to Malaysia, Brazil, Puerto Rico, the Czech Republic, Germany, Poland and Ukraine. I have deep experience in marketing for growth-stage B2B companies with particular expertise in software, tech and SaaS solutions. I've worked with startups, mid-size companies and large corporations. HOW I WORK When you work with me, you can expect clear expectations, frequent communication, commitment to deadlines, professional project plans, and proven processes for deliverables. PROJECT DURATION I'm open to projects of any duration. My consulting services are best fit for companies who need: *help getting started with a marketing plan, OR *help maturing an existing marketing team or processes *help establishing a marketing budget and operations, *an interim marketing leader, *product/services launch, *help building a marketing organization, *an audit or improvement of existing marketing performance