Ali M.

8 years designing and building web products and brand systems. On Upwork: 140+ projects, 3,000+ hours logged, 98% Job Success Rate, 5.0 from 85 reviews, Top Rated Plus. I design in Figma and then build the thing. Not a handoff, not a mockup someone else has to interpret. Research, identity, interface, then the actual site or product on whichever platform genuinely fits you, and the CRO work after launch when real traffic tells us what was wrong. ⚡ WHAT MAKES ME DIFFERENT Most designers hand you a Figma file and disappear at the hard part. Most CMS developers cannot design. I do both, and I have shipped on eight platforms, so when I recommend WordPress over Webflow or Framer over Shopify it is from having launched on all of them, not from having a favourite. Sometimes the honest answer is that your platform is fine and the problem is elsewhere. I will tell you that too. 🎨 BRAND SYSTEMS, AND THE PRODUCT BUILT ON THEM A brand guide from me is not a PDF that gets filed. It is the type scale, colour and component rules the product is then actually built on, which is why the two still match a year later. In my portfolio below, both halves are there to check: VaultPass, a non-custodial staking platform in the Project Inverse economy running two mechanisms against asset volatility. Brand guidelines on Jost with a four-colour palette, then the high-fidelity staking, analytics and vault dashboards built from it. Everything Green, a web app that measures a website's carbon emissions and turns them into a route to a carbon-neutral digital footprint. Identity, the type and colour system, the dashboard interface, the white paper and the marketing site. Tino, where a founder's Lovable prototype became a product with a voice of its own: persona work, Plus Jakarta Sans on black and acid green, and a mascot that warms up a dry finance subject. Data Crafters, where a geometric type scale and an identity built to move replaced a brand that did not match the precision of the consulting behind it. Plus brand guide work across a range of businesses, also in the portfolio below. 📊 DATA-DENSE PRODUCT INTERFACES Staking mechanics, carbon accounting, portfolio analytics: screens whose job is to show a lot at once without overwhelming anyone. VaultPass and Everything Green above, plus Nomos, digital asset management, all in my portfolio. 🖥️ WEBSITES AND CMS BUILDS In my portfolio below: Data Crafters, a Microsoft Fabric Featured Partner in Houston, where I redesigned the site and worked alongside their developers through implementation. Sectora Group, a UK executive search consultancy with a dual employers and candidates architecture and booking that captures specialism, date and time. Also designed: Dataiku, an enterprise AI platform. CertifyOS, healthcare provider-data infrastructure. USDN, built in Framer and named 2026 SD-WAN Product of the Year. 📱 MOBILE AND APP DESIGN In my portfolio below: Ask Filos, a bilingual Arabic and English AI legal copilot on iOS and web, with RTL and LTR living in one interface. KUSA, a community app on iOS and Android that scaled from one city to fourteen. Charta, an on-demand super-app for car rentals, security and medical services, designed as two connected apps, consumer and driver. Also shipped: DRFT, a travel social app running on Apple Vision Pro. 🛒 ECOMMERCE In my portfolio below: Venture Games, video game retail on Shopify. Also shipped: Craft Sports US, the US storefront for the Swedish endurance brand, with a merchandising tree running gender, sport, footwear, baselayer and outlet in parallel and 7 to 10 colourways per shoe. Nutrition Market in Australia, Thentic Nutrition, LED Esthetics. 🧭 PLATFORMS I ACTUALLY SHIP ON WordPress | Webflow | Shopify | Framer | Wix | Squarespace Not sure which is right? Tell me your goal, whether that is content volume, ecommerce, memberships, speed or handing the keys to a non-technical team, and I will recommend one and explain why the others lose. 🔧 HOW A PROJECT RUNS WITH ME Audit first. I go through what exists and we agree what needs changing now, what can wait, and what is already working, before anyone opens Figma. Then the design system, so every screen belongs to the same product instead of being drawn separately. Then screens, then a clickable prototype you walk through before a line of it gets built. Then the build, and a handoff with states, specs and tokens a developer can implement without coming back with questions. After launch I stay for the CRO work, because the first version is a hypothesis and the traffic is the test. 🛠️ TOOLS Figma | Webflow | Framer | WordPress | Elementor | Shopify | Squarespace | Wix | Google Analytics | and enough HTML and CSS