Ali A.
Growth & Paid Ads Strategist | Meta, Google Ads | CRO & Analytics
Hello! I'm Ali, a Product Analytics & CRO Expert and Paid Media Strategist. I help businesses scale profitably by combining deep product analytics expertise (Mixpanel, PostHog, Amplitude) with high-performance Meta and Google Ads campaigns across e-commerce, B2B SaaS, lead generation, healthcare, real estate, gaming, non-profits, and more. The result: campaigns built on real user data, not assumptions. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 I've helped businesses like Demand Labs, Cryptonary, Originality, and The VAM Group build analytics foundations from scratch and make data-driven decisions that drive growth. ✅ Mixpanel / PostHog / Amplitude setup, implementation, ongoing optimization ✅ Tracking Plans & Analytics Architecture scalable schemas that grow with your product ✅ Custom Dashboards & Reporting KPI tracking, cohort analysis, funnel analysis ✅ User Behavior Analysis retention, engagement, feature adoption, churn insights ✅ Data Attribution understand exactly where your users and revenue come from 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ✅ A/B Testing hypothesis-driven experimentation across pages, flows, and funnels ✅ Landing Page & Checkout Optimization reducing drop-offs, improving conversion rates ✅ User Experience Analysis identifying friction points using real behavioral data 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 & 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 I manage paid campaigns the way an analytics person should: every dollar tracked, every decision backed by data. ✅ Meta Ads (Facebook & Instagram) campaign setup, audience research, retargeting, scaling ✅ Google Ads Search, Shopping, Display Network, Performance Max ✅ PPC Campaign Management bid strategy, budget allocation, optimization ✅ Conversion Tracking pixel setup, CAPI, offline events ✅ Lead Generation & E-commerce full-funnel strategy from awareness to purchase 𝗜𝗱𝗲𝗮𝗹 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 1️⃣ E-commerce, B2B SaaS, lead generation, healthcare, real estate, gaming, and non-profit businesses spending on Meta/Google want data-driven optimization that actually scales. 2️⃣ SaaS products need product analytics to understand users and reduce churn 3️⃣ Businesses with tracking issues broken pixels, data discrepancies, attribution gaps 4️⃣ Teams that want one expert handling analytics, CRO, and ad performance together 𝗧𝗼𝗼𝗹𝘀 & 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 📊 Product Analytics: Mixpanel, PostHog, Amplitude, Heap, Pendo, FullStory, LogRocket 📈 CRO & Testing: VWO, Optimizely, Google Optimize, Hotjar, Microsoft Clarity, Crazy Egg 📣 Meta Ads: Facebook Ads Manager, Instagram Ads, Meta Business Suite, Conversions API 🔍 Google Ads: Google Search Ads, Google Shopping, Display Network, Performance Max, YouTube Ads I work across global time zones (US, UK, Europe, Australia) with daily communication, transparent reporting, and strict confidentiality. Let's connect and send me a message to discuss how data-driven advertising can grow your business
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $10k
Billed in all: $131,944$132k
$952 in the last 6 months
Across 13 contracts
Across 56 contracts
Earnings, last 30 days
Skill rankings: Top 7% in Mixpanel
Ranked by MRR among everyone on Upwork with the skill.
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