Allison M.

Expert Digital Merchandiser

With over 5 years of experience as a Digital Merchandising Specialist, I bring a strong blend of creativity and technical expertise to every project. I specialize in Shopify and various other e-commerce platforms, managing everything from product uploads and copywriting to site merchandising and email marketing. I create compelling product descriptions and strategically name products using SEO-driven keywords to improve visibility on Google. Whether through manual uploads or bulk imports, I ensure every product is accurately represented and visually aligned with the brand’s aesthetic. Once products are live, I curate the site’s layout to deliver a seamless and appealing shopping experience that converts visitors into buyers. My background also includes end-to-end email marketing management — from planning and designing campaigns to analyzing performance metrics and optimizing for better results. Additionally, I have hands-on experience with influencer outreach, including identifying ideal brand partners, managing communications, and building lasting collaborations to boost brand awareness and engagement. If you’re looking for a detail-oriented, creative, and results-driven professional to help your online store thrive — I’d love to collaborate!