Susan K.

I help organizations turn scattered digital communications into structured, intentional systems that actually support engagement, enrollment, and retention. I don’t just focus on individual pieces of content — I look at how everything connects, from first touchpoint through ongoing engagement. This often includes: * Content and website audits to identify gaps and opportunities * Messaging and content strategy aligned to audience journeys * CRM and lifecycle email planning (onboarding, engagement, retention) * Communication workflows that are clear, scalable, and actually usable by your team I’ve led and supported work across student onboarding, family engagement, and institutional communications, with a focus on making complex information easier to understand and act on. I’m especially comfortable working inside existing systems — whether that’s refining what you already have or bringing structure to something that’s grown organically over time. Clients typically bring me in when: * their messaging feels inconsistent or unclear * their content exists, but isn’t working together * their team needs a plan, not just more output If you’re looking for a strategic partner who can bring clarity, structure, and forward momentum to your digital communications, I’d be glad to connect.