Carolyn M.

Hello! I’m a UX Content Strategist and SEO specialist with 7+ years of experience spanning agency and in-house roles. My background bridges UX writing, content design, and search strategy, helping brands create digital experiences that are both human-centered and discoverable. I began my career at several Philadelphia branding and marketing agencies—including 160over90—where I helped solve complex content and UX challenges for brands like Princeton, Stanford, Under Armour, and Sephora. Now, at Nuuly, URBN’s clothing rental service, I’ve deepened my expertise in cross-functional collaboration, partnering with Product, Engineering, Analytics, CRM, and Design to shape end-to-end user experiences. My work sits at the intersection of UX, data, and evolving AI-driven SEO, ensuring every piece of content is both meaningful and measurable. Core Skills - UX + Product Copywriting - SEO Strategy (with AI-era optimization) - Content Design + Information Architecture - UX, Content, SEO + Accessibility Audits - User Journey Mapping + Wireflows - Stakeholder + User Interviews - Voice + Tone Systems Let’s collaborate to create experiences that work hard and feel effortless.