Gokhan D.

Scaling Amazon Private Label and dietary supplement brands through unit economics, conversion rate math, and hands-off Seller Central leadership. I keep my roster intentionally small for true hands-on leadership, recently freeing up bandwidth after scaling a brand through a successful 2.5-year exit. Trusted by brands like Luma Nutrition, Black+Decker, and ISSEI Mochi Gummies to drive profitable PPC and compounding Subscribe & Save revenue. I don't just tweak ad bids in the dark. I fix the whole ecosystem: tightening keyword architecture with Helium 10, running continuous A/B tests through Manage Your Experiments to compound CTR, directing creative teams for high-converting imagery, and building Subscribe & Save retention to decouple your brand from daily PPC dependency. Featured Brands & Case Studies: • Luma Nutrition: Managed and scaled core Amazon catalog for high-competition dietary supplements (Berberine, CoQ10, Resveratrol), driving high-volume Subscribe & Save retention while managing strict category compliance. • Meo Nutrition: Directed Amazon operations and ad strategy for their wellness catalog, structuring high-efficiency PPC funnels and conversion-focused listing layouts. • ISSEI Mochi Gummies: Scaled from Amazon launch into a nationally recognized consumable brand, now sold in over 1,000 retail stores, through listing optimization and structured PPC launch funnels. • Black+Decker: Lifted listing conversion rate from 15% to 35% through targeted PPC restructuring and video creative direction. • PandMedics: Scaled into a 7-figure brand in just 3 months by restructuring Sponsored Products, Sponsored Brands, and cutting wasted ad spend. What I Take Completely Off Your Plate (A-to-Z): 1. Profit-Driven Amazon PPC: Sponsored Products, Brands, and Display built around TACoS control, ranking velocity, and isolating first-time buyers from recurring subscribers. 2. Conversion & Listing Architecture: Continuous A/B testing on hero images, premium A+ content, and deep keyword indexing. 3. Dietary Supplement & Consumable Compliance: Navigating FDA/DSHEA claim boundaries, COA laboratory verification, and protecting listings from sudden suppressions. 4. Seller Central Operations & Logistics: FBA inventory turn forecasting, account health monitoring, and MCF integration. Core Categories Managed: • Dietary Supplements & Nootropics • Consumables, Functional Foods & Beverages • Health & Household • Beauty & Personal Care • High-Growth Private Label Brands Software & Technical Stack: Helium 10 (Cerebro, Magnet, Profits) | Data Dive | Amazon Brand Analytics | Manage Your Experiments (MYE) | PickFu (Main Image Testing) | Sellerboard | Scale Insights | SoStocked My 3-Step Operational Framework: 1. Deep Diagnostic: Comprehensive audit of your Search Query Performance, keyword indexing, and PPC bleed to identify immediate margin leaks. 2. Conversion & A/B Testing: Rebuilding the hero image and listing architecture to lift organic Unit Session Percentage before scaling ad spend. 3. Velocity & Retention: Launching phased PPC funnels to lock in top-of-search ranking while aggressively building Subscribe & Save subscribers. Who I Work Best With: • 6-to-8 figure Amazon Private Label brands seeking a dedicated operator. • Science-backed supplement and wellness brands launching on Amazon US. • Brand founders who want to lean back from day-to-day Seller Central management. *(I strictly specialize in Private Label and Brand Registry brands; I do not manage Retail Arbitrage or Wholesale accounts).* Book a 15-minute consultation on my profile or invite me to your job, and let's run a diagnostic on your account.