Natalie M.

I help organisations improve how their marketing works, from strategy and customer journeys through to campaigns, CRM, lifecycle marketing and automation. I bring 15+ years of senior marketing experience alongside PMP-qualified project management and practical automation skills. A few examples of my work: • Generated £7M+ through lifecycle marketing for a global professional education organisation • Increased qualified membership applications by 300% in six months • Led a £550k+ integrated acquisition programme, helping undergraduate campaigns achieve 7.2% market share against a 6% target • Built repeatable global GTM processes that reduced campaign production time by approximately 75% • Led GTM planning for a global AI certification launch involving 20+ cross-functional stakeholders • Built AI and workflow automations using Make, Claude and n8n I can help when you need someone to diagnose what is getting in the way of growth, decide what to prioritise, and then turn that thinking into practical marketing activity. That might include: • Marketing audits and 90-day growth plans • Campaign and go-to-market strategy • Customer journey and funnel optimisation • CRM, email and lifecycle marketing • Lead generation and nurture • Marketing operations and process improvement • Workflow and AI automation • Cross-functional marketing project management My background includes PMI, EY Seren and the University of Roehampton, alongside agency experience working with brands including Hiscox, Unilever and Subaru. If your marketing has become fragmented, overly manual or difficult to measure, I can help you work out what needs fixing and build a practical way forward.